Important and useful guide to one of the essential elements of B2B marketing today. I’m biased, of course, since these are my long time colleagues, but many of the largest tech and other enterprise marketing leaders are using the book and the methods it describes to integrate and imperiled their ABM strategies. Look for the substantially updated second edition now, too. Just out in June.

Kogan books do a great job of rooting you in the specific subject and makign you knowledgeable in the topic, looking at it from the definition to the need for it and the context.