Too specific for my knowledge level. I hoped for an introduction aimed to a wider audience. The initial chapter is very good however, but I need something different. I had the impression the raccomandations were difficult to implement, but it could just be me,

From a UX designer point of view who already takes into account psychology when designing for a specific audience, I've really connected with the introduction and appreciated the take on Neuro design. Pretty interesting book.

Reviewed on ProlificWisdom.com. Harvard business book club. https://www.youtube.com/watch?v=TT3YVpAclmQ

Amazing takeaways and you can become an experimenter too. For example -
"The left-side face effect" - Everyone, Next time notice, if you are focusing on the left, more emotional side of a person. If not try it out and see, if it makes a difference.
"Image to the left and text to the right" _ Presenters, see how this change in your slides, works out for you.
Abstract arts isolation effect - Artists and Art Lovers
And so on.. there's something for everyone.. how our brain processes visuals, how marketing and advertising use this to their advantage.
Great Coffee Table book too if you want to stay on the fun side of perplexing things.

A great book with deep insight on how to design more engaging products.