An excellent account about what PR really is and how does it work in real life. It succeeds to correct many misconceptions and unprofessional approaches of the profession. Strongly recommended to the curious public, journalists but equally PR representatives still searching for a clear representation of their professional limits and everyday challenges of their work.

I think this book is brilliant! I am currently studying Journalism, PR and the Media at university, so when I was approved to read this book by the publishers, I think I leaped for joy.

The chapters are so so helpful and I have used this book many times already as a reference in my journalism essays. I loved how Myths of PR looked at how PR can also be good and how it's not all just 'fake news' that is spun to make their client look good.

A very useful textbook that I have a feeling I will be referring to over and over again over the course of my degree.