This is quite the tidy book to introduce B2B marketing to readers who need to understand the concept but findit confusing.

Easy to read and clear information but it was also a dry read which made it more difficult to get through.
All in all, useful and insightful information.

Incomplete review based on a few glances.

I have just skimmed through the ARC, and I have to admit it wasn't what I was expecting. I feel like the book cover was so eye-catching, that I hastily assumed the inside of the book would be as well, as in, I was expecting colors and graphics to enhance the text. While charts, table and infographics are in fact utilized in this book, during a quick glance, nothing stands out enough for me to want to actually read what's on the page. Even if this book was meant to be a textbook-like guide, I believe it could have been more appreciated for people like me, who find reading textbook slightly off-putting, were it to be more bold instead of boring-looking.

(Alas, the subject matter is beneficial to my career (or anyone else's for the matter,) so I do intend to eventually read it, and perhaps write a review about the content. For now, it's just to let people know NOT to expect full-color infographics.)