Unfortunately I struggled with this book. It just wasn't for me. Sorry

A stunningly refreshing book which makes it seem like we've totally missed the center-brain and how it responds (or doesn't respond) to different types of communication. Written with delicious heapings of anecdotes the information slips down the mental throat like Michelin chef food for the mind. The book talks about five ways to activate the centre brain and get people to take action (whereas before they would put their defences up) and then provides ways to generate your own versions of these techniques. I have studied creativity for twenty years and I learned a brand new technique! However, I do think this section was a bit weaker because it advises you what to do but not what to do if you get stuck. It's very step 1, 2, 3 without additional advice and I think some people will struggle here. However, overall a superb book.

Too many stories need to get to it quicker, lost interest and gave up.