This zeitgeist book takes a good look at the conflicting world of Instagram Influencers. The successful ones are gifted items and experiences beyond our wildest dreams, launch collaborations with big brands, see their autobiography on the best sellers list and even make the move to television presenting. However, should their followers turn against them, then it's death by social media.

Have you ever looked at the 'Mama' type of Instagram account and scoffed that you could easily do the same thing, it's just that you can't be bothered. How difficult could it really be? After all, it's 'just' posting pictures of peonies and children with facepaint.

Maybe you think that the time of the parent influencer is over and that there will be a reckoning for the way that their children are a commodity to be offered up as a way of gaining more company gifts.

Or perhaps you are a young mother yourself, feeling isolated and unsure of what you are doing, but knowing that there are other women out there experiencing the same emotions and you can connect with then through a simple app.

Whatever your feelings are about the influencer phenomenon, this book takes a look at it all, weaving all these thoughts into a story about an ambitious mother, a bereaved Grandmother, social media, envy, grief and revenge. It is not only thoroughly entertaining but it also made me think about the Instagram culture in ways that hadn't previously occurred to me.

It's a great read and I look forward to seeing what the author releases next.

My thanks go to the publishers and Net Galley for the advanced copy in return for an honest review

This book is excellent. In a thoroughly oversubscribed genre (twisty contemporary domestic thriller) its stands out by being very truly good and enlightening, in. the way that Gone Girl was when it first published, but all the subsequent bestsellers (Girl on a Train etc etc) have never managed. In fact those perfectly adequate but unremarkable bestsellers thoroughly put me off the whole tired genre. But People like Her - following wholly realistic, disarmingly real but slightly repugnant instamum Emmy and her sidelined husband Dan - offers insight, twists and a thrilling conclusion. Really hope it gets the recognition and success it deserves,

This book was not like any other book I’ve read.

When I started reading I had no idea how dark and twisty it was going to get.

I really enjoyed the 3 different POV’s and also the character development. It was very well written and made for an easy read.

This book seemed real and authentic and made me laugh at times 🤍

I would highly recommend this book.

Thank you to #netgalley and #panmamillan for ARC

I practically inhaled this book - a smart, sharply-written suspense thriller that delves into the murky world of Instagram influencers. I was hooked from page one by the quality writing and found the various narrative viewpoints to be a real force for momentum. By the time the book reached its dramatic conclusion, I was well and truly engrossed. A fierce, brilliantly-written debut.

A creepy and unsettling window into the social media era!

Emmy aka Mamabare the influencer appears to have it all; the perfect relationship with Dan, two adorable #InstaKids Coco and Bear, a social media following of adorning fans and sponsorship deals aplenty. But behind the scenes, life isn't all yay days and mama wins - her perfected online persona isn't all it's cracked up to be, even if it is mostly fictional. But the fans (and haters) watch her every move, some a little closer than others...

This book had me gripped from start to finish. The character development was excellent, with even some of the intentionally unlikeable characters still getting my sympathy which doesn't often happen! Written from 3 different character POV's the narrative never gets boring, the tension continues to steadily build and the twists force you not to want to put this book down! Even though there was one clear main narrative, I loved the fact that there were also almost smaller semi side stories that either interlinked or provided backstory for some of the character development - such as Polly and Winter. Ellery Lloyd is clearly a very talented writer and I'll definitely be checking out more from them in the future.

Now brb while I go and delete all of my social media profiles...!

Thanks to NetGalley and Pan Macmillan for my advanced reader copy! 💕

An original book centered around an influencer who documents her life as a parent and wife, and how this is used to exploit her by various people. The main characters are well formed and the author does a great job of crafting Emmy's internet persona and her real life one. Thanks to the publisher for the ARC, I look forward to seeing more from this author.

A great read based on being famous via Instagram and what comes with it .....
Emmy has successfully launched herself into the world of social influencer here millions of follows know her as mamabear following the trials and tribulations of motherhood marriage and the highs and lows - her author husband Dan once himself successful supports her new career as it bills and with writers block things aren’t looking great for him.
Emmy loves her life and her fans love her but lurking is one fan who is out for revenge
A really clever book lots of twists and turns that you won’t see coming highly recommended!!

This is such an incredible and powerful debut, especially when so many people are heavily influenced by the things they see and read on social media today. It was clever to flip the notion that people post photos that appear to show their lives in a more favourable light too.

I really enjoyed the three perspectives this story was told from. Emmy who is a famous Instagram influencer (an Instamum - @mamabare), with over 1 million followers, her husband Dan, a writer struggling to complete his second novel and a stranger, who is out for revenge on Emmy, for reasons that are slowly revealed as the story progresses. Each character is so different, yet so compelling and I found myself racing through the pages to find out what would happen next.

The prologue was immediately gripping and knowing Emmy felt like she was dying, but not the reason why, was really effective. We learn that she has snapshots going round in her head; of her baby son Bear screaming in his carrier, broken glass on the kitchen floor, her young daughter Coco in a hospital bed and the front page of a newspaper. Chapter One then begins six weeks earlier so I loved having this information in the back of my mind as I was reading and wondering when these events would take place and how things would spiral for Emmy and her family.

I really sympathised with one character as I was reading this book but then by the epilogue, which was just absolute genius with such clever twists, I wondered if perhaps they were just as bad after all! I will definitely remember one particular moment in the book, where a line was crossed in such a terrible manner I gasped aloud! The story throughout is so realistic and believable too. I could really visualise Emmy’s posts and Instagram stories and imagine all too easily how people would become so obsessed with everything she posted. It is also scary to think about the lengths people will go to for their brand to continue and also to seek revenge on those they think are undeserving of their position and status. The last line gave me chills and I love imagining what could be in store next for Emmy and her family!

People Like Her is a fantastic book that I just didn’t want to end! I am excited to see what Ellery Lloyd writes in the future!

This was an interesting read although a bit on the slow side to start with. I found the latter half of the book is where it really starts to take off.

The most impressive thing for me about People Like Her is the way in which it somehow manages to combine a smart, clever, well-observed social satire with a thriller plot without either element losing out. The prologue (which somehow sneaked past my usual allergic reaction to prologues) plunges you straight into the world of the high-stakes, something-bad-has-happened mystery, but you stay for the perfectly-pitched skewering of the world of the Instagram influencer: in this case, too-perfect Emmy. Under the artfully dishevelled surface, her online life is a tightly-run ship, but the tired, broken new mums who love her see the version that's been carefully disarranged for public consumption to be more 'relatable'. Of course her ambition is going to be her downfall; of course the menace of that sinister prologue is going to bear fruit. I binge-read this in an afternoon, and sincerely hope it does very well indeed.

"People Like Her" is the first book I ever read that has an influencer as a main character. That was something that really intrigued me. It was a very quick read, even though it wasn't as thrilling as I hoped it to be. It definitely had its moments though. The end was absolutely unexpected! I can't wait to find out … nah, not talking about that yet :p
What I liked about "People Like Her" was that it let me see the world of social media and influencers in a whole different light. I mean, I'm somehow part of it as a book blogger and bookstagrammer, but this book literally made me shake my head at times about how much social media actually controls your life once you're a successful influencer. Well, thank god I'm not one of them. It was very fast paced. I loved the many red herrings regarding the identity of the person who's out to hurt Emmy and her family. The epilogue took the whole reading experience to a new level and caught me off-guard! I would have liked for the story to be a little more nuanced at times and definitely a couple pages longer, especially once I reached the final act. Suddenly things were happening left right left and that didn't feel very realistic to be honest. Still, "People Like Her" is a great debut that will definitely keep you thinking about it a lot!

Thank you to netgalley and Pan Macmillan on the arc of this book!

What A brilliant and well written thrilling debut which kept hooked from the beginning!

Emmy whom was a successful influencer with her own brand on social media. Her husband named Dan didnt like photos of their children on social media, Entered the darkness which soon followed Emmy.... then Destruction!

you must read!
4 stars- read so quick within 1 day!

This is a really promising debut novel that hooks you in right from the start. It explores the dangers of internet fame and being an influencer in the social media world.

Having read many books in this genre, I found it refreshing how the author could make her words express the emotions she wanted to convey. The story might seem familiar but it’s treatment was very different. The characters were well developed and I couldn’t help feeling scared for each of them as danger tightened its web. The author also did a great job at delving into the human psyche to show the workings of the damaged mind. This story has definitely made me very wary about social media!

It was a fast paced and quick read and the ending was really unexpected. I can see it doing really well when it’s released early next year.

Overall I thoroughly enjoyed this book and would rate it 4/5 stars.

This is Ellery Lloyd’s debut novel and it was a brilliant read. ‘People Like Her’ is based around Emmy, who is married to Dan, and her two children, Coco and Bear.

Emmy used to be a high flyer in the world of magazines but, since pregnancy has taken on a presence on Instagram as ‘mamabear’ trying to show the world that it is fine to be a mama who makes mistakes. She has over one million followers and is the breadwinner of the family as Dan is a writer who seems to have stalled.

There are three narrators, Emmy, Dan and the person who is plotting Emmy’s downfall for ruining her life. This is a cleverly constructed novel with many twists and turns along the way. The author is not afraid to show the life of an ‘influencer’ as it is and all the horrors along the way for her family.

Many thanks to NetGalley, Pan Macmillian and Ellery Lloyd for my ARC in return for my honest review.

Brilliant read. Highly recommended.

People Like Her is one of those books that gripped me from the very first page. The two main narrators, Emmy and Dan, are immediately engaging, and although Emmy is quite frustrating and obnoxious at times, she is still very relatable. The humour is dark and on point, delivered with razor sharp accuracy, and beneath it all, it is a cautionary tale about the modern age, where social media rules.

The pace of this book is very fast, and my one niggle is that I would have liked slightly more in the epilogue. A truly dark, twisty thriller that will keep you reading late into the night.

This book was very original. I love books that are centred around the new modern technology and how dangerous it can be. This novel is about a blogger sharing her life on Instagram and how this leaves her open to weirdos and trolls - until it reaches a thrilling end.

It really makes you think about how you come across in your online presence and also to think before you speak and give advice. The story was full of fake people, scary twists and intense moments. I didn't particularly like any of the main characters, they weren't endearing at all - but in some ways this made it all the more exciting waiting to see what the outcome would be.

Thanks to netgalley for the arc, I would recommed Ellery Lloyd and I look forward to the release and seeing the cover design.

A fantastically written modern thriller, and worrying something that is all too plausible with social media and influencer culture as it is. From the brilliant opening chapter to the very last line People Like Her is one of the best books I’ve read in a long time.

Great book. The plot centres on an Instagramer and her life. As an avid user of social media this engaged me quickly. I would reccomend you read this book.

Emmy is an Insta-mum influencer, married to Dan with two perfect children. Life is a perfectly curated mixture of mum-struggles (#greydays) and the new, positive advertising #yaydays. But Dan isn't writing the new book he needs, Emmy knows her career is time-limited and is struggling to make the next step, and someone is watching them.

I feel like this isn't the first book I've read which looks at the facade of influencers and what's really going on behind them. It does a good job of making the pressures Emmy is under sympathetic, whilst not shying away from the fact that Emmy herself is pretty ruthless and calculating. Interspersed is the story of what happened to Grace, which Jill blames Emmy for. I did think the level of blame was a bit over-done, and also under-examined, Jill putting all the blame on Emmy seemed a slightly strange decision. I did like the character of Emmy's agent though, and felt her best friend was under-used for a story that was a major plot point.

All of these issues were things that occurred to me after I'd finished the book though, it kept me engaged and turning pages keen to see what was going to happen, which is often all you want.

I read this in two sittings. It was fast paced and action packed and delivered exactly what I was hoping for. Great thriller and so well thought out in this age of insta-mums and the truths behind the squares.
Prickly characters that I wasn't sure I liked, but that worked.
Thanks very much to Ellery Lloyd and Netgalley for the opportunity to read and review this superb debut.