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Authenticity: Reclaiming Reality In A Counterfeit Culture by Alice Sherwood argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality.

A truly interesting, informative and illuminating book. Not only from a historical, animal world and recent events. Also is included is anecdotal stories from the authors life.. If you want a new perspective to look at the world through you will definitely enjoy this book but also gives an historical perspective on different circumstances in the world arena from art verification onwards to the animal world.

I did enjoy this to an extent. However with the amount of research that was greatly done in order for this book to exist I felt as if it could have been less research based as I did originally think this novel would be more so on the thoughts and learning more about the power of persuading and how to gain authenticity in this century. I enjoyed the novels reviews the most and I just wished we could have read more of her views instead of the research as she did have a lot of interesting views I would have loved to have expanded upon.

Thanks to the publishers for sending me this in exchange for an honest review.

In our strange world where we question everything, can we ever assume anything is as it seems. We do not have to accept counterfeit, Alice wants us to fight back. An insightful view into many who love their virtual world and all that they reap from it. Thoroughly eye opening and entertaining at the same time.

I enjoyed this book. It is engaging and entertaining, informative and very current. Despite being so topical it is also timeless in the way it connects the con, the fake, the inauthentic throughout history showing that only the technologically-driven delivery mechanism has really changed in most cases. It is also very good at showing the surprising degree of complicity required from 'victims'. I like the way Alice Sherwood writes. There is more than sufficient substance to sustain the book to the end (in contrast I have to say some of the Malcolm Gladwell, Michael Lewis-type non-fiction books which after a couple of chapters are often revealed more as long-form essays 'over-stretched to make a book). At times I found the book a little over-structured, perhaps a little too "Masters Thesis" like, but overall I thoroughly enjoyed reading this and liked the author's easy writing style.