If you want to know about expanding your brand and how to market your products influencing shopper decisions is the book for you. It is full of helpful tips and showcases and highlights questions every business needs to ask themselves to be successful. Only wish it was in workbook form but all in all. A great read.

If you’re in market research this is the ‘new kid on the block’ in the book market. ‘Influencing Shopper Decisions’ by Rebecca Brooks & Devora Rogers of Alter Agents is finally shaking up market research. 🙌🤩 For researchers and marketers alike, the book addresses the new customer, and asks you to review your dated mr practices by looking at;
- mixed mode research
- neuroscience
- shaking up your brand trackers
- bringing big data and market research together
- revalidating your customer targets
- barriers for shoppers (real customer satisfaction or are they the questions you think you should ask?)
- evolving shopper values
- and rethinking research in a post-pandemic world.

Influencing customers is the key question of all times because it leads directly to business profitability and brand awareness. The question on influence still remains because there is no direct path or formulae that will help to succeed any nudist any given time. The interesting aspect of this book is an overview of a big strategic picture with action elements. It may not be a 100% proven way for your business but will give you some different perspectives to build your own strategy.