This book gives a thorough introduction to the B2B marketing landscape and tactics. Aimed at career marketers but simple enough for small business owners to follow and apply to their businesses. Well researched and with personal experience and case studies to back it up, Simon Hall inspires confidence in the reader. From the basics of understanding how B2B differs to B2C to writing your own marketing plan, this book offers a practical guide for marketers new to B2B.

Detailed and practical instruction. I thought the topics covered represented a good scope and the chapter contents had clear direction.

An informational guide to B2B marketing. I think this resource would be valuable to small business owners wanting to improve their marketing.

ARC was provided by NetGalley and Kogan Page Ltd in exchange for an honest review.

A book full of information on marketing for your business. Having been an owner of a small business I can testify that a sound marketing plan is necessary to survive against the market giants. I recommend this book to anyone who owns any kind of business!

4 Stars ⭐️⭐️⭐️⭐️
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(¸.•´ (¸.•`*Review copy provided by author/publisher via Netgalley. All opinions, thoughts, comments, and interpretation of this book are my own. I am not receiving any money in exchange for this review. Thank you for the opportunity to read this book. More Reviews by Jaime can be found at <a href="https://alphabookclub.org/tag/review-by-jaime/">Alpha Book Club</a> and via <a href="https://www.goodreads.com/jaime-loves-romance">Goodreads</a>.