Interesting to read on the side while I complete my MBA. I’ve worked in marketing for a decade and it’s still interesting to learn new perspectives.

This book is full of interesting and useful information and it was very easy to understand the concepts. Well organized and written in a way that engages the reader. Thank you for the opportunity to read & Review.

This was a great overview of leveraging data aimed at mid-sized businesses. It does what it says on the tin, and helps outline things clearly, even if not everything in its pages will be useful to smaller businesses and entities with limited resources.

This is a really comprehensive and modern account of marketing at present. Very helpful read and point of reference. I would definitely recommend.

A robust book on leveraging data to improve business marketing strategies. I felt as though this was more geared to the larger organizations but found some useful nuggets of data to use in my profession.

ARC was provided by NetGalley and Kogan Page Ltd in exchange for an honest review.