Member Reviews
Amy A, Reviewer
This book examines how luxury brands create a luxury product, as well as how they market it, create meaning of the luxury products, and analyzes a few different luxury brands. It was interesting, but went a bit over my head, as I think it's more of a textbook than I was expecting.
Thank you Netgalley and Kogan Page Ltd, Kogan Page for the opportunity to read this ARC!
