Don’t Believe The Hype Is a fascinating peek behind the scenes of fashion PR.
Frankie Marks, with her degree in art history, lands the job as intern at GGC by accident, and we follow her steep learning curve as she continues in her job.
Well written, it is obvious that Natalie Lewis has plenty of history in this field, and it makes for an interesting and often funny story.
Thank you to Netgalley and the publisher for allowing me to read an advance copy of this book in exchange for my honest review.

Frankie falls into the world of fashion PR, but discovers a real talent for it, and gets pulled into the fast moving world. This was a lot of fun to read, Frankie's slight cluelessness about aspects of her new world made a good way to describe it to the readers and also made her a more appealing character. Elements of it were slightly reminiscent of The Devil Wears Prada, in a good way - especially with friends and family who don' understand how Frankie can be so engaged in what she's doing. You can really tell that Lewis has worked in this world, and she's written a very entertaining book about it all.

I want to thank NetGalley for sending me this book in exchange for my honest opinion.

This book follow Frankie as she is taken on as an intern in the fashion industry. She knows nothing about fashion prior to starting the company, and so we all learn alongside her.

I want to preface this by saying I did learn a lot about fashion behind the scenes. However, do I think the plot of her book needs a complete overhaul? Yes.

I was originally drawn into this book as I love fashion, but I don’t really know much about what goes on behind the scenes, so this book sounded perfect. I will admit I was definitely imagining a Devils Wear Prada style book, with lots of drama, backstabbing, and yes a bit of selfishness.

Natalie Lewis definitely addresses some of the behind the scenes of fashion which was interesting to read about. However, what I really struggled with was the characters (if you can call them that). The main character Frankie was so unlikeable from the start, even before she got into fashion that it just put me immediately on the back foot. None of the side characters were well fleshed out all, and again all were unlikeable as the main character. I’m still not actually sure what happened in this book, but it was definitely a struggle for me to get through to the end.

Overall, this isn’t a book I’d recommend, unless you’re highly into fashion and all the intricacies around it.

Thanks to NetGalley for the e-arc of this book! Frankie Marks has a degree in the history of art and is searching for a job which utilises her degree. This is until she grabs a job in fashion PR, which Frankie isn’t the typical fashionista.
She is driving her boyfriend and family crazy in this new job, so how long will she stay there for?

This was such a fun book! I loved how detailed the parts into fashion PR were, and although Natalie Lewis says it’s all fiction you can tell she has worked in it as there are so many little details which you wouldn’t know about without working in PR. These little details make the book interesting and reading this made me feel like I was gossiping with my most fashionable friend with the most interesting job!

I definitely recommend for an easy hilarious read. Would also love this being made into a TV series! I will definitely be keeping my eyes out for more from Natalie Lewis!

When Frankie Marks lands a job at the prestigious GGC Agency no one is more surprised than she is. Especially as she didn’t even apply for the role. But she is determined to make the most of this surprise opportunity as she is in desperate need of a job and how hard can fashion PR actually be?
Well, this book exposes just how hard people work behind all the glitz and glamour. How difficult it is to create ‘buzz’ around the latest piece of fashion wear. The work that goes into making sure all the right people have their ‘correct’ seats on the front row for the all-important fashion show and how short these shows actually are.
Frankie finds herself drawn deeper into the crazy fashion world with all its Diva’s, unobtainable expectations, chaotic photoshoots and headline grabbing mishaps. Despite her best efforts the better she gets at her job the more her personal life and relationships suffer, although I don’t think this could be called a ‘rom com’ as the fashion business takes centre stage in this story.
I would say this is a perfect summer read. Fun, light-hearted and escapist. Ideal for reading whilst lounging in the sun with a glass of vino and your best Gucci sunglasses.

An insider view inside the world of fashion. Gossip, great clothes and bitchiness are the order of the day. Plenty of laughs and an inside look at the outside world view versus reality. Light hearted fun, guaranteed to make you laugh.

“Once a PR, always a PR. It’s part of the DNA of this business that no one ever leaves.”

Meet Frankie Marks: the world’s least likely fashion PR. She got the job by fluke, she doesn’t know the first thing about designers, she’s always hungry, and she struggles to think before she speaks. When Frankie crash-lands in the prestigious GGC agency, her friends and family can’t believe it – least of all her long-term (and long-suffering) boyfriend, James.

Frankie quickly realises she needs to use everything she’s got to survive life behind the scenes of this glamorous and chaotic industry – with its eccentric characters, towering expectations, and quite frankly ridiculous requests. But first, she needs to learn the difference between velour and velvet…

As the pressure builds and Frankie’s personal life begins to take the hit, she starts to wonder if she’ll ever manage to escape the strange world of fashion unscathed. And, for that matter, does she even want to?

Don’t Believe the Hype is a romp through the frenetic world of fashion with its insane client demands, manic photoshoots, and the steady buzz of gossip.

I loved the premise of this novel centred around a woman’s career without making romance the focus. For an outsider, this world can sound ludicrous but as someone with experience in the apparel industry I can confirm it is much closer to the truth than you think.

An absolute binge-read, with an engaging, easy-breezy style of humour, this is a peek into the grit behind the glamour and the dilemma of choosing carbs over fitting into sample sizes.

This ARC courtesy of NetGalley and Hodder & Stoughton.

I don’t think this book is aimed at me, I’ve never seen the appeal of ‘must have’ fashion items or working in a glamorous fashion publication so this book was probably wasted on me. I read about 1/2 but it wasn’t really going anywhere as far as I could tell, so I left it there.

A book about the fashion industry . Frankie knows nothing when she is taken on by a public relations company as an intern . She gets to know her workmates and to understand and become good at her job, which is detrimental to her relationships with her boyfriend and best friend . I enjoyed the first half of the book , it was interesting and there were plenty of amusing incidents and remarks. By the second half, the joke had become old and there was too much detail which dragged the plot out too much for me. I found myself skim reading just to finish the book. Frankie was ok, but the obsession with fashion details become wearing and although her boyfriend, James offered some relief by poking fun at the world of PR at the beginning of the book, this dried up as their relationship started to suffer .
Thanks to Net Galley for the ARC in exchange for an honest review . Not the book for me, unfortunately

I'm not a follower of fashion and the fame that goes with it, so I didn't enjoy reading this book as much I could have. I found it slow to get into.
I think that if you do like fashion then it is probably a lot more enjoyable.
Thank you to Netgalley and the Publisher for my ARC.

Meet Frankie Marks: the world's least likely fashion PR. She got the job by fluke, she doesn't know the first thing about designers, she's always hungry, and she struggles to think before she speaks. When Frankie crash-lands in the prestigious GGC agency, her friends and family can't believe it - least of all her long-term (and long-suffering) boyfriend, James.
Frankie quickly realises she needs to use everything she's got to survive life behind the scenes of this glamorous and chaotic industry - with its eccentric characters, towering expectations, and ridiculous requests. But first, she needs to learn the difference between velour and velvet . . .
As the pressure builds and Frankie's personal life begins to take the hit, she starts to wonder if she'll ever manage to escape the strange world of fashion unscathed. And, quite frankly, does she even want to?
I found this a great read - interesting peak into the world of fashion and PR and the stresses the job brings. I really liked Frankie as a character and couldn't wait to see how she would get on in her new job and then how it evolved. Bring on a sequel!!!
Thanks to NetGalley and the publisher for a chance to preview the book in exchange for an honest review.

Wow, what a delight this was to read.
I read it so fast, I just wants to race through it and find out what happened.
This is definitely going to do well and I’d love to read more from the author

An interesting insight into the cut-throat behind the scenes industry of fashion. A glamorous and false world of celebrity with unreal expectations with minions tending to their whims and desires. I did find the story rather slow at times and had a job to finish the book, maybe as I'm not into fashion as such and the plethora of names was, at times, confusing. Good character depictions, although, I didn't really take to the main one, Frankie, being totally obsessed with her job to the detriment of anything else but then expecting friends and family to be sympathetic towards her. Anyone interested in fashion will find this book fascinating but not me.

This book is fab. It was funny from the start and reminded me at times of the devil wears prada. It is a fantastic read and very much recommended

This book provided a somewhat interesting insight into working in the fashion industry but all in all I found it quite slow paced and had to force myself to finish it unfortunately.

Don’t believe the Hype

By Natalie Lewis

This book is my inner fashion geek.

REVIEW:

This book made me feel like I was actually part of a fashion design team, diving in using all fashion dialect. ( some I even looked up) The whole time I read the book my mind kept wandering back to The Devil wears Prada, the main character knows nothing about fashion but is determined to make it in the PR industry, following the crazy boss around doing any and all commands. She’s faced with the decision of staying in this crazy fashion era or moving on.
I throughly enjoyed this almost has much as I like watching devil wears Prada, which is a lot.

Natalie Lewis has had a very successful career at the highest levels of fashion PR. She really knows the industry inside out and has used this knowledge to write her first novel, Don’t Believe the Hype. The result is a great fun, easy to read novel which pokes fun at fashion PR while also showing it a great deal of love.
Frankie has ended up in fashion PR in desperation, her longed for career in the art world has not materialised, and GGC are the only company who will give her an internship. As she begins to learn the ropes she realises she is rather enjoying herself, much to the disgust of her boyfriend and parents who expected a more serious career path. As Frankie climbs ever higher can she finally embrace PR as her true calling?
The novel covers fashion shows, parties, overseas trips and more. It never takes itself too seriously and Frankie and her co-workers are a great cast of characters. A thoroughly enjoyable read.

I have always been fascinated by what PR people and PR Companies do and This book gave me such a understanding of what goes on in this world, from dealing with fashion designers, to popular tv actors .

I loved all the drama this book brought and adored all the characters

i could not put this book down and read it in a day and would highly recommend it

Many thanks to Netgalley and the publisher for the arc of this book in exchange for this review

Struggled to stay interested in this. Frankie is rather self absorbed and constantly reflecting and many of the characters were rather 1 dimensional.

If you are interested in fashion, or fashion media then you may enjoy this, however it wasn’t for me.

Thank you to the publisher and Netgalley for providing me with a copy of this book in exchange for my review.

A perfect read for anybody that's interested in the world of fashion & all it entails. A slight Devil wears Prada feel about this book, so this may help you decide on whether to select this one.