I really enjoyed this, I found is so informative and interesting.

Thank you NetGalley for my complimentary copy in return for my honest review.

I recently read Fashion Brand Management by Alison Lowe and found it to be an incredibly helpful resource. As a designer, I have always struggled with the business side of fashion. However, this book provided a clear and concise overview of the fashion industry and the important role that branding plays in it. The author's writing style is engaging and easy to follow, making the content accessible to those with little to no prior knowledge of the subject. After reading this book, I now have a much better understanding of what it takes to build and manage a successful fashion brand.