Member Reviews

Thanks to Netgalley and the publisher for this eARC.

"Entrepreneurship Essentials You Always Wanted To Know" by Dr. AnnaMaria Bliven is a comprehensive guide that serves as both an introduction and a refresher course in the fundamentals of entrepreneurship. Dr. Bliven, with over three decades of experience in business development and management, offers a wealth of knowledge that is both accessible and practical.

The book is structured to walk readers through the entire entrepreneurial journey, from the spark of an idea to the complexities of running a successful business. It begins by addressing the mindset required to identify business opportunities and leverage them effectively. The author emphasizes the importance of developing products or services that solve genuine problems, a cornerstone of any successful venture.

One of the book's strengths is its clear and concise guidance on setting up a company, including the often-overlooked details of registration and legalities. It also delves into creating a robust business plan, a critical step which Dr. Bliven states is essential for clarity and direction.

Marketing strategies and competition handling are covered with the same depth and insight, making this book a valuable resource for anyone looking to start their own business or refresh their knowledge on the subject. The inclusion of real-world examples, discussion questions, and interesting facts makes the learning process engaging and interactive.

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