I read this book at the end of Q1 of 2023. This book provided multiple perspectives from the five defined categories of the buyer’s journey and framework. The book is very repetitive with the topics outlined. Since I am already familiar with the buyer’s journey, I found the flow to be too repetitive throughout the book, and sadly, I did not finish it. I do not recommend this book for seasoned marketing professionals. However, if you are a college student who is interested in the concept of transforming the buyer’s journey from a business to a business perspective in a modern world, this would be a decent book to add to your library for reference.

Thank you, NetGalley and the publisher, for the advanced copy in exchange for an honest review.
#netgalley #TransformingtheB2BBuyerJourney

This book was great in helping me plan out our marketing journey for existing clients. With limited resources out there focusing on clinet jounrey and referrals, I was very happt to receive this arc. My only downside is the tables and charts didn't format very well on an ebook arc so I missed out on some key info. May one day buy a physical copy.