Daum and Bartonico have written an invaluable resource for managers, offering straightforward and pragmatic insights suitable for all expertise levels. Their work transcends industry boundaries, ensuring that individuals in any field can adeptly apply effective marketing management strategies within their department, division, or organization. This book expertly demystifies marketing complexities for professionals of all backgrounds in a practical, accessible way.

"Marketing Management Essentials You Always Wanted to Know" is a must-read for anyone wanting to master the art and science of marketing. The authors cover a wide range of marketing-related topics with clarity and depth and use case studies and real-world examples to help readers understand and apply the concepts presented. Whether you're a seasoned marketer looking to refresh your knowledge or a newcomer to the field, this book offers valuable insights and practical strategies to excel in today's competitive market. One of the authors, Michelle Bartonico, has extensive marketing and project management experience. Her insights into successful strategic marketing planning and stakeholder engagement set this guide apart from other "how-to" guides on the market and ensure marketing success in any size organization.

Marketing Management Essentials You Always Wanted to Know serves as an excellent primer for future marketing managers hoping to break into the field and become assets to their organizations. The book offers timely, relevant information necessary to have a fundamental understanding of Marketing Management. It also serves as an concise and effective refresher for current marketing managers who could benefit from re-learning the fundamentals or implementing new approaches and philosophies to their marketing work. Not only does the this text cover a multitude of concepts critical to the health and success of a marketing team, it also offers helpful tips and guidance for career success on an individual level.

This is a great resource to have under your belt, especially for new and rising Marketing Managers. It truly covers the essentials any marketing professional needs and should want to know.

This is a very thorough guide for anyone looking to understand the dynamic world of marketing. The content covers everything from budgeting techniques to digital marketing, empowering readers with practical knowledge and quizzes to reinforce learning. It would be a good resource for anyone in the marketing sphere.