I was hugely looking forward to reading this, but found it dissapointing, both because the writing was rather dry and didn't engage, and also because there was a formatting error which meant that certain letters were missing. Wouldn't have minded if the book had been more interesting.

Naomi Klein delivers yet another great and relevant book.

Having been a fan of her other work, I knew this was going to have to be read. Doppleganger did not disappoint and I think it might actually be my favourite. It’s so very relevant to today’s internet society with lots of great insights as she goes through this journey with the “other Naomi”. I felt like it was easier to read and digest and would be suitable for pretty much anyone with an interest on how the internet and our online persona’s affects us.

I’ll absolutely be getting a physical copy of this book and taking down some extra notes and have a reflection on it.

Naomi Klein (author of The Shock Doctrine and No Logo) thought it was a little weird when people started mistaking 'Other Naomi' (Naomi Wolf) for her. After all, although they share a first name, had brown hair and at one time had views that seemed at least somewhat similar on the surface, Other Naomi had since fallen deeper and deeper into the world of right wing conspiracy theories. As confusion about which Naomi was spouting this stuff grew more widespread, and she received nasty comments online and overheard conversations criticizing her for comments Other Naomi had made, Klein became more distressed. She started to think about the doppelganger idea and decided to find out more about what hers was saying and doing. She began to watch and listen to media where Other Naomi appeared, looked through her website and writings, and began to wonder how Other Naomi went from what she was to what she is. As she got further into this journey, she saw patterns emerge that are relevant to all of us and to society at large, making connections between the idea of the doppelganger and how we live our lives online, doppelganger politics, economics, and more. For example, Klein points out that anyone who has an online presence is, in a sense, their own doppelganger. She discusses a 'Mirror World' of conspiracy theories in which genuine issues are given bizarre explanations and there is an attempt to create a false equivalency of victimhood. The ideas in this world are often contradictory--the point is not to create a coherent narrative or to convince anyone who is actually paying attention, but is a tool to distract and encourage denial both inside this world and outside it.

This book is not a simple criticism of the Mirror World, but also shows the ways in which those outside it, who are not mired in right wing media and conspiracy theories have their own issues-- in the 'Shadow Lands' where people who are critical of the inherent racism of the far right, for example, don't see the ugly reality underneath the comforting mythologies colonial countries like the US, Canada, and others are built on.

Klein is doing what she does so well here--investigating deeply, going where her findings take her, pulling various threads of thought and observation together, and making connections. It's a book full of insight, keen observation, and critical thinking and one that is definitely timely and important. I highly recommend it.

I read Naomi's Shock Doctrine and while enjoying it, it wasa really 'chewy' book. Doppelganger is a little less chewy and I can understand why the subject was a passion project for her.

Naomi gets mistaken for her doppelganger (not the true distinction as its a case that they're both called Naomi). Naomi Wolf has conspiracy theory views which are against Kliens and as she's being mistaken for her she decides to investigate.

She uses doppelganger as a starting point for a wide range of issues. I enjoyed the thorough approach used to debunk Wolf's conspiracy theories of which Wolf is well known for misrepresenting facts. I found the range of subjects too wide to create a cohesive narrative.

So Naomi Klien had a double week in a modern world 🌎 fashion, Naomi Wolf.

Well this is a reporter telling her story of how thanks to modern technology and analytical techniques in social media she is confused with Naomi Wolf who thou a Jewish feminist her views are often very different what started low key increased through the years with several lulls. This is also a great look at modern history specially through covid and references to Trump, Steve Bannon and Joe Biden. In the UK we thought Brexit was a unique time but with covid the myths and all else this was a time for many to make hay and they did. Or truth seekers as they call themselves which is fascinating how many truths there are out there. Bring back Skully and Co (or just Gillian).

So this is so full of information of how things are changing in several ways if your into modern history conspiracy theories and the likes you will love this. If you live modern history this is a great read and if you want to see how social media can transform your life this is a must read. Basically there's a wide audience for this book.

This is a really interesting book, the whole premise makes incredible reading.
A look into Naomi’s world and that of her doppelgänger was really quite fascinating and I couldn’t wait to read it and race through it.
Thanks to Netgalley and the publishers for the advance chance to read it. #Doppleganger #Netgalley

Naomi Klein is the author of such bestselling titles as No Logo, The Shock Doctrine and This Changes Everything. She's a social activist, who has worked on Bernie Sanders campaigns and writes about globalisation.

Naomi Wolf is the author of books such as The Beauty Myth, Fire With Fire and The End of America. She made her name as a feminist writer.

Both are North American, white, Jewish women. They even have husbands who share the same name. But the similarities stop pretty soon afterwards. Because Wolf has gone down the rabbit hole at this point, and is an arch conspiracy theorist. This book considers the person that Klein sees as Other Naomi, or her doppelganger.

She relates a story from around the time of the Occupy Wall Street protests. She was in a bathroom stall and overhears another women asking her friend if she's seen what Naomi Klein has said about the protests. This was not Klein saying these things, but Wolf. Klein is aware that mistakes are made, but in the eyes of the vaguely disinterested average person, perhaps these two women are seen as the same person?

This is a fascinating book - part memoir, part investigation and part manifesto. Klein has a lot to get off her chest, and of course Covid-19 brought out the worst in Wolf, as she became an anti-vaxxer and began drifting away from her feminist roots ever more towards the outer reaches of the far right, teaming up with the likes of Steve Bannon, Trump's one time chief strategist and now a fixture in the far right with influential podcasts and YouTube videos espousing those views.

The book identifies a pivot point in Wolf as being her 2019 appearance on Radio 3's Free Thinking with Matthew Sweet. She was promoting her then new book Outrages which explored the criminalisation of same-sex relationships in the Victorian era. But she had made claims of "several dozen executions" of men for being homosexual. Sweet challenged her on this, and it became apparent that she had taken "death recorded" to mean "execution" when in fact the judge had pardoned the men. Furthermore, some of the cases were those of child abuse and not homosexuality.

The mistakes saw her book being withdrawn by the publishers, and undoubtedly was a professional embarrassment. And as time has gone on, her claims have become extreme, and largely come without any attempt at supplying evidence. Klein talks in the books about diagonalism - the way that those who would once have been seen as belonging to the social left, suddenly veering wildly over towards the far right.

Klein reports from canvassing prospective voters in Canada, where her husband stood for public office, and finding prospective voter who had in one fell swoop shifted from being a supporter of centre-left New Democratic Party, to the far-right People's Party. The more mainstream Liberal and Conservative parties were skipped over entirely.

The book also examines doppelgangers in film and literature, and references among them what I think is quite an important addition to the canon in China Miéville's The City and the City, where two cities co-exist in the same space without one even recognising the other.

My only small criticism of the book is that it does lack a little structure. You feel that Klein really wanted to get all this out, and probably quite quickly. She writes about how her family were uncertain about her behaviour as she found herself listening to extremist podcasts to try to understand how the message was being disseminated and how people were acting on it. And it's really interesting to see how some of these characters have to side-step issues that don't quite gel across the spectrum. Some might be QAnon believers, but not all - so don't talk about it. Klein notes that Wolf was once an important writer about Israel and Palestine, but today avoids the topic because her (past?) views no longer adhere to those of some of her supporters today.

A fascinating, thoughtful, and frankly, worrying book.

As much as this book intrigued me and I really wanted to like it - I just couldn’t get into it and that’s not for want or trying .

Idea is superb , content was superb I just couldn’t click with it , I won’t be leaving a review as that wouldn’t be fair to you as it is a good solid book just not for me I’m afaraid .

This is not my usual type of book, but the blurb engaged me.
I did struggle with it as I'd never heard of Naomi Klein or Naomi Wolfe prior to this, and was unaware of a lot of the subject matter pertaining to them. That said, I stuck with it because it did prove interesting.
See my full review on Goodreads www.goodreads.com/loopykaz
Thanks to Netgalley for this eARC in exchange for an honest review.

This read more of a history and background of the doppleganger and while very interesting wasn't what I was expecting or in the mood for. But tha doesn't take away from the quality of writing. The authors attention to detail is staggering

I have to admit when I first looked at this book, I did wonder which Naomi is it? The one I admired and remembered as the author of No Logo or the other one? Sure enough, I breathed a sigh of relief when I realised it was the sane Naomi who presents her life that is constantly confused with Naomi Wolf. Doppelganger is a compulsive read and explores our world beyond the binary world in terms of those who were vaccinated against Covid and the anti=vaxxers, along with the climate change deniers and the plethora of far right activists where Wolf has fully immersed herself. Klein explores Wolf's career from the Beauty Myth to her extreme views and her alignment with Steve Bannon and media coverage via Fox News and Tucker Carlson. It lays bare the contradictions of Wolf who called herself a feminist but now supports the Republican party and their draconian approach to abortion etc.
Doppelganger is an important read that emphasizes an important point often not raised. Klein points out that just because we laugh at the far right and their crazy ideas, does not mean that we should not seriously worry about their influence on society and how they are changing it (especially in terms of politics and the traction of the far right).
The mirror world is explained from a contemporaneous perspective and from the historical context. It is a thought-provoking work of art that provides in-depth critical analysis that is both enlightening and disturbing.
For those of us who want to try and understand the post-truth world, this book provides a reflective realistic perspective and is a must-read.

A trip into the mirror world it certainly is. Naomi Klein has a doppelgänger who pushes conspiracy theories and alternate realities. Nothing like Kleins own writing spanning marketing to climate change. This book is a brilliant insight into what it’s like to have everything you’ve worked towards be confounded but your other. Klein considers how doppelgängers have been portrayed in fiction, history and more recent social opinions. I loved how it is this history that is interwoven with Klein’s own experiences of the increasing falsehoods of reality.
This book is an detailed look into our post-pandemic world where false facts seemingly make up more and more of our reality.

A kind of comparative autobiography this latest book by Naomi Klein, where she informs us that for years she was mistaken for Naomi Wolf, feminist of the 1980s, just to say something nice.
Probably because here in Europe this Wolf would have been confusable only with Tom, it was news to me, but in the meantime I learned a lot about Bannon, Klein's life, Wolf's life, and the situation on a Canadian island during the pandemic. The most interesting part for me was definitely the one about the Doppelgänger, Philip Roth and the use of mirroring. Peppered with philosophical thoughts and digressions on Meta and AI also, this book flows fast and gives a lot to think about although no, I wouldn't have confused her with Naomi Campbell either :)

Una specie di autobiografia comparata questo ultimo libro di Naomi Klein, dove lei ci informa che per anni l'anno scambiata per Naomi Wolf, femminista degli anni '80, per dire solo qualcosa di carino.
Probabilmente perché qui in Europa questa Wolf sarebbe stata confondibile solo con Tom, per me é stata una novità, ma nel frattempo ho imparato un sacco di cose su Bannon, la vita della Klein, la vita della Wolf e la situazione su un'isola canadese durante la pandemia. La parte piú interessante per me é stata sicuramente quella sul Doppelgänger, su Philip Roth e sull'utilizzo del mirroring. Condito da digressioni filosofiche anche su Meta e sull'AI, questo libro scorre veloce e da parecchio da pensare anche se no, non l'avrei confusa nemmeno con Naomi Campbell :)

I received from the Publisher a complimentary digital advanced review copy of the book in exchange for a honest review.

I think this book is aimed at an American audience of people who care passionately about things.

My lack of enjoyment of this book was largely my own fault because I thought it was a book of fiction. The name Naomi Klein did ring a faint bell but I just assumed it was as an author of fiction and I am not that familiar with Naomi Wolf either. Had I known it was non fiction, I would not have wanted to read it.

I did start the book but as soon as a realised it was not a story, I just flicked through it to see if any parts caught my interest but unfortunately, they didnt.

When I was young I might have been more interested in the book and also, in fact, more interested In Naomi Wolf as a feminist but I am older now and care so much less about Issues and Causes. It seems to me that Americans have a somewhat self righteous streak, a desire for conformity and a need to convert others to their views whereas in the UK we have more of a live and let live attitude. Mind you, I have just described one Anthony Blair who is (as few people realise) Scottish.

From my cursory reading, I felt that this is not a case of a doppelganger, merely of 2 prominent women with the same first name - it is hardly Naomi Wolf's fault that people confuse her with Naomi Klein. I suppose a hook for the book was needed and maybe it's meant to be funny..

To make matters worse, the edition of the book I had, had a lot of letters missing - mainly i and f and l - perhaps this is deliberate and has some significance which I missed. . It made words look different and seriously interrupted my flow of reading.

I am sure this is a very worthy book so I will go for 2 stars, not 1.

On the surface Doppelganger by Naomi Klein is the story of her discovery that an internet influencer with the same first name as her was being mistaken for her. As well as bemused she was definitely not amused as the other woman, Naomi Wolf, had (literally) radically different political views to herself to the point of being a leading light in the field of right wing conspiracy theories.
Ms Klein knows something of her "double" and sets out to discover why she veered from being previously known as a liberal feminist campaigner to being a regular on uber-conspiracy maestro Steve Bannon's internet show.
This is a fascinating book,as Ms Klein doesn't judge those in the polar opposite corner politically but shows understanding and even common ground to a degree. Along the way there are related diversions ,some of them quite disturbing,all of them thought-provoking.
There's quite an odd twist to the general tale at the end as well that I won't reveal but made the whole thing even more bizarre.
The book does occasionally meander and veer off topic slightly, it's written in a much more "stream of consciousness" style to Ms Klein's usual and with plenty of personal anecdotes thrown in.

This won't disappoint Naoml Klein's regular readership and I've already recommended it to several friends who have never read any of her books.

The book I was sent had such dreadful formatting that it was unreadable. fi, th and ff among many pairs of letters was consistently missing.
Netgalley doesn't remove books not rated from your feedback score so I have to give this book a rating to keep my score up rather than just say I will not be giving feedback.

Possibly just me but I got a very badly formatted edition. It sounds like a fascinating read and I could read just enough to get the gist but it was very hard going. I did give up I'm afraid. When it's published (which is very soon I think this will be worth a purchase. I'm giving it three stars because what I could read was of value and it's unfair to give one star

I love everything Naomi Klein writes and am glad to say that hasn't changed with this book. As I like to add her books to my shelves was loath to get this download - but so glad I did (I will still buy a hard copy!). I devoured it in 2 sittings, this tale of how branding, which Klein has tackled before, came to her door with this bizarre connection to her namesake - truth really being stranger than fiction.

What could have come off as a rant, what could have been repetitive and negative is now of these things in Klein's capable hands.

Another classic!