I think this book is aimed at an American audience of people who care passionately about things.

My lack of enjoyment of this book was largely my own fault because I thought it was a book of fiction. The name Naomi Klein did ring a faint bell but I just assumed it was as an author of fiction and I am not that familiar with Naomi Wolf either. Had I known it was non fiction, I would not have wanted to read it.

I did start the book but as soon as a realised it was not a story, I just flicked through it to see if any parts caught my interest but unfortunately, they didnt.

When I was young I might have been more interested in the book and also, in fact, more interested In Naomi Wolf as a feminist but I am older now and care so much less about Issues and Causes. It seems to me that Americans have a somewhat self righteous streak, a desire for conformity and a need to convert others to their views whereas in the UK we have more of a live and let live attitude. Mind you, I have just described one Anthony Blair who is (as few people realise) Scottish.

From my cursory reading, I felt that this is not a case of a doppelganger, merely of 2 prominent women with the same first name - it is hardly Naomi Wolf's fault that people confuse her with Naomi Klein. I suppose a hook for the book was needed and maybe it's meant to be funny..

To make matters worse, the edition of the book I had, had a lot of letters missing - mainly i and f and l - perhaps this is deliberate and has some significance which I missed. . It made words look different and seriously interrupted my flow of reading.

I am sure this is a very worthy book so I will go for 2 stars, not 1.

The book I was sent had such dreadful formatting that it was unreadable. fi, th and ff among many pairs of letters was consistently missing.
Netgalley doesn't remove books not rated from your feedback score so I have to give this book a rating to keep my score up rather than just say I will not be giving feedback.

Possibly just me but I got a very badly formatted edition. It sounds like a fascinating read and I could read just enough to get the gist but it was very hard going. I did give up I'm afraid. When it's published (which is very soon I think this will be worth a purchase. I'm giving it three stars because what I could read was of value and it's unfair to give one star

I love everything Naomi Klein writes and am glad to say that hasn't changed with this book. As I like to add her books to my shelves was loath to get this download - but so glad I did (I will still buy a hard copy!). I devoured it in 2 sittings, this tale of how branding, which Klein has tackled before, came to her door with this bizarre connection to her namesake - truth really being stranger than fiction.

What could have come off as a rant, what could have been repetitive and negative is now of these things in Klein's capable hands.

Another classic!