I received an advance review copy for free, and I am leaving this review voluntarily. I was glad to see a presentation of the book paragraph right at the beginning as the layout was a little confusing even with the guide. This book covers a lot of key concepts in behaviouralism in a short space and does a good job at it in the space it had. Having important bits in bold is helpful, especially when learning so many concepts at once.

Thanks to the publisher and Netgalley for this eARC.

Eddie Rafii’s “Behaviology: Why We Do What We Do” is a thought-provoking exploration into the intricacies of human behavior and psychology. This book delves into the fundamental question of why humans act the way they do, presenting revolutionary discoveries that challenge conventional wisdom.

Rafii structures his book around seven major facts that underpin every human motion. These facts revolve around the concept of balance and imbalance, suggesting that all human actions are driven by a desire to regain equilibrium. The book is divided into sections that meticulously dissect each of these principles, providing a comprehensive analysis of human behavior.

One of the standout themes in “Behaviology” is the idea that discomfort and problems are the primary motivators for human action. Rafii posits that we only move when something bothers us, and our brain constantly evaluates the levels of enjoyment and suffering associated with each action. This perspective offers a fresh lens through which to view everyday behaviors and decisions.

Rafii’s writing is clear and accessible, making complex psychological concepts understandable for a broad audience. He uses illustrative examples and concrete scenarios to bring his theories to life, ensuring that readers can relate to and apply the insights in their own lives. The book’s tone is authoritative and engaging, striking a balance between academic rigor and readability.

Rafii’s unique approach to understanding human behavior is innovative and compelling. His focus on balance and imbalance as the core drivers of action provides a new framework for analyzing why we do what we do.

This book is filled with practical insights that readers can apply to their own lives. Whether it’s understanding why we procrastinate or why we feel compelled to help others, Rafii’s theories offer valuable tools for self-reflection and personal growth.

The use of relatable examples helps to ground the theoretical concepts in real-world scenarios, making the book informative and enjoyable to read.

However, at times, the book can feel repetitive, as the core principles are reiterated throughout various sections. While this reinforces the main ideas, it can also slow down the pacing.

Certain topics could benefit from a deeper analysis. While the book provides a solid overview, those looking for an exhaustive exploration of each principle might be left wanting more.

“Behaviology: Why We Do What We Do” is a fascinating and insightful read that offers a fresh perspective on human behavior. Eddie Rafii’s innovative theories and practical insights make this book a valuable addition to the field of psychology. Whether you’re a student of human behavior or simply curious about why we act the way we do, this book is sure to provide plenty of food for thought.

The author is honest in the opening pages: this is a book about by psychology by someone who has never read a psychology book. Unfortunately, this is reflected in the content, which includes many outdated assumptions and claims that have been discredited by psychological research. For example, the author claims mental illnesses are nothing more than chemical imbalances — a position that has been widely debunked. The book may be interesting to people who want to learn more about an individual's perspective on behaviour, but I was hoping for something that would build upon the research and knowledge that already exists.

It is a very detailed and easy-to-read book. It had several good points, for I am a counselor by trade. I would have broken the book into three or four books. It was more of a textbook cheat sheet for my taste. Since each chapter was roughly three pages, it would be a great book to keep in your lab coat pocket. It would also be a great tool if advertised for medical staff on a rotation in their final year of training. If I had the opportunity, I would adopt this book for an older classroom environment. Nonetheless, I enjoyed the book.

I enjoyed reading this book and am likely to refer back to it during my degree. This is a book that all TV fans, writers and professionals should read as the knowledge shared is unmatched

Didn't realize this book was just someone's (not even a scientist or psychologist) opinion. It may be accurate but I'm not willing to take his opinions on faith.

This is a psychology book from an author who does not read psychology! It really gets the reader thinking about why we do the things we do, and leads us to question whether we really have any 'free choices' along the way. My take away from the book is It is how amazing the human brain is in weighing up rewards and cost in every. situation and how this basically impacts on every single thing we do, from the most minor decision such as whether to scratch and itch or not!

The basic premise is relatively simple, but the author really illustrates his thinking by applying across every possible alternative explanation such as self control, willpower, brainwashing (amongst many, many more).

The use of anecdotes adds an interesting perspective, while another thing I love about this book is that is reinforces the notion that knowledge is power, and as such it shows us how to use this thinking to make our life easier (really by adopting a more positive outset based on the learning in this book).

This book is SO readable, it was pleasure to read (not generally a statement I make in relation to non-fiction books!!)

My thanks to NetGalley, author and publisher for the opportunity to review this book in exchange for an advance copy.