It is a very detailed and easy-to-read book. It had several good points, for I am a counselor by trade. I would have broken the book into three or four books. It was more of a textbook cheat sheet for my taste. Since each chapter was roughly three pages, it would be a great book to keep in your lab coat pocket. It would also be a great tool if advertised for medical staff on a rotation in their final year of training. If I had the opportunity, I would adopt this book for an older classroom environment. Nonetheless, I enjoyed the book.

I enjoyed reading this book and am likely to refer back to it during my degree. This is a book that all TV fans, writers and professionals should read as the knowledge shared is unmatched

Didn't realize this book was just someone's (not even a scientist or psychologist) opinion. It may be accurate but I'm not willing to take his opinions on faith.

This is a psychology book from an author who does not read psychology! It really gets the reader thinking about why we do the things we do, and leads us to question whether we really have any 'free choices' along the way. My take away from the book is It is how amazing the human brain is in weighing up rewards and cost in every. situation and how this basically impacts on every single thing we do, from the most minor decision such as whether to scratch and itch or not!

The basic premise is relatively simple, but the author really illustrates his thinking by applying across every possible alternative explanation such as self control, willpower, brainwashing (amongst many, many more).

The use of anecdotes adds an interesting perspective, while another thing I love about this book is that is reinforces the notion that knowledge is power, and as such it shows us how to use this thinking to make our life easier (really by adopting a more positive outset based on the learning in this book).

This book is SO readable, it was pleasure to read (not generally a statement I make in relation to non-fiction books!!)

My thanks to NetGalley, author and publisher for the opportunity to review this book in exchange for an advance copy.