I LOVED this book. Bad Publicity is so much more than a romance book. It tackles hard topics, such as grief and the impacts it can make on your life.

The romance itself had everything I love: slow burn, tension, forced proximity, enemies to lovers (ish) and second chance romance, which made it addictive to read!

Bad Publicity is a must-read for romance lovers as it has the perfect blend of tension and heartwarming moments that make you giggle and kick your feet.

I really enjoyed this book, the premise was entertaining but the explanation for Andie's hatred for Jack, while making complete sense, I felt came a little too late into the story. Andie was awkward and sad in a nice way, one that made you want to comfort her instead of just rolling your eyes. The side characters and their arcs were nicely developed. Jack Carlson was sweet and kind even when he was standoffish. It was a nice and easy read with a cast of lovable characters.

I really enjoyed this one. It was a second chance romance framed by grief. Yes that sounds depressing, but it really wasn't.
Andie was bottling everything up meaning she wasn't able to live. Jack was also dealing with issues that he was unable to work through, partly because of Andie being unable or unwilling to open up.
Yes, most of this could've been avoided had they both had a sensible conversation a long time ago, and if Andie had faced rather than run from her grief. But what I did enjoy was watching her grow as the realisations happened.
Very well written. Very relatable. Very emotional.

Good try at a romcom
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A small town girl in the big bad city. Enemies to lovers. Forced to live under the same roof. A mysterious incident in the past. You know we’re in a romcom and it’s a hell of a ride.

Andie’s a new book publicist and she’s keen to show her new boss that she’s up for doing anything—until she’s given total responsibility for Jack Carlson, a handsome bast from her past. Can she tamp down her hatred long enough to chaperone him around Europe, or will she implode before she gets to show how great a publicity she can be?

The romcom bits are good but the lack of focus on Jack made it all very one-sided. The mysterious incident in the past came in with a whimper and left with a slap, and perhaps wasn’t enough for an inciting incident. The locations were well-rendered and the romance was quite well played, but still, there’s huge holes in the plot in general. You can hand wave a lot in a movie, less so on the page.

I really enjoyed this one considering it’s so far out of my comfort zone.

When Andie lands her dream job as a book publicist and goes to meet her first client, the last thing she’s expecting is to run into her ex, let alone be stuck with him for a month… on tour in Europe to promote his latest release… when they haven’t said a word to each other in over 5 years!

What started as a swoon-worthy, second-chance romance, actually surprised me by being packed with so much emotion too. Dealing with the loss of her father, living so far from her mother and still trying to find her place in the world — I found myself rooting for Andie from the very beginning.

My only gripe with this one is that I didn’t buy the reason behind the initial falling out/break up/sudden hate for each other. It seemed so dramatic to begin with and although I personally think one civil conversation could’ve smoothed so much over, it just seemed a bit far fetched in terms of it resulting in the two never speaking again. 3.5 stars

I wanted to love this, especially for its depiction of working in book publicity, but the chemistry between Andie and her best friend, Sara, would have made a far more convincing and wonderful "friends to lovers" than Andie and Jack's "enemies to lovers". One big star for actually having an enemy rather than a rival, though I think that holding off on telling the story behind her hatred of Jack might have been a mistake.

The pacing of it is good, and I liked the direction it went in. I just saw much more potential in Andie and Sara.

This was one of the most boring books I have read as Andie is so annoying and mean and horrid and also this girl moans and paints the MMC as this terrible character that I just could not care or want them to get together. These are two people who would easily break up after the final chapter. They are incompatible and this was not the rom com promised.

Andie has just got her dream job as a publicist in a New York publisher - let's try to forget that she ran off to New York after her father died and has not processed his death at all, and let's not see a future in the fact she was so clingy when best friend Sara left their shared flat that she hoped she'd break up with her love, James, driving the very thinnest end of a wedge between them. Then who is her first big client who she will have to accompany on a book tour around Europe? Jack, who ruined her life at university. This is a bit uneven - it's not really a second-chances romance but a meditation on friendship and grief, and although Andie does have an arc of learning, she is very immature and thoughtless and we only get Jack's story in one chapter - and that not until the dreaded crisis point 80% of the way through the novel. Of course I liked the writing/publishing/bookshop aspects but this didn't really hit the spot for me.

Blog review coming in April (when I could fit it in!) https://librofulltime.wordpress.com/2025/04/09/two-books-about-the-book-trade-bianca-gillam-bad-publicity-and-victoria-lavine-any-trope-but-you/

Bad Publicity is an enjoyable enemies to lovers, will-they-won’t-they story wrapped up in the world of book publishing. An English book publicist living in New York City has been tasked with representing an author from her past and accompanying him on his book tour across Europe. The publicist seems to have a strong grudge against the author which comes to light near the end of the book. I felt the book had good pacing and I was intrigued to find out more about their past relationship. At times, the main character of the book didn’t come across as the nicest person in the world in terms of her relationship with her mother and best friend. It seemed her life was more important than anyone else’s around her, which I didn’t enjoy. Overall, a nice plot that reminded me a little bit of One Day as the university time period was set in Edinburgh.

I love reading stories set in the publishing industry as I find them super intriguing - and this one didn't disappoint. There's plenty of angst and tension between Andie and Jack as they navigate their past... and the current situation they've found themselves in. I found each character refreshing as they also had their individual issues to face, which were emotional and raw.
The plot was engaging and I enjoyed travelling with the characters.

Andie can't wait for her first day in her dream job - at least until she sees the name of the author at the top of her list is Jack Carlson, who ruined her life at university and who she is now expected to accompany on a book tour across Europe.

Set against a backdrop of European cities and brilliant bookshops, Andie and Jack will have to form a truce and find a way to work together, or risk destroying their professional reputations.

This romance novel was really fun to read. Andie's relationships with her best friend and mother were just as important as any romantic entanglement with Jack and it was nice to see her growth over the course of the novel.

This story was beautifully written for grief and different kinds of grief you can come across but I feel it lacked the romance and tension to be expected from this kind of story - trope wise. If this had stayed a book on grief and working through that painful experience it would’ve been great and emotional but to add in the ex point and not work the romance angle for half the book, didn’t make sense to me. Especially because they had the forced proximity down pat but the tension and will they won’t they didn’t come with it.

It's a second chance romance and I do feel it moves quite slowly. It took a while before we know what he did and it made me try reading it in a faster pace. I think it's also because this book doesn't only explore romantic relationship but also other type of relationships - familial, friendship, etc.

Also as someone with interest in publishing industry, any story set in the publishing world is something I would read! Overall, the book pleasantly surprised me as I was expecting a light romance but there are more substace and emotion than I thought.

A 4.5 read for me :)

The setup for Bad Publicity is perfect—forced proximity, unresolved history, and a simmering tension between a writer and her publicist. Andi, our narrator and lead, is a compelling protagonist: strong-willed, ambitious, and deeply human in her flaws. Her past looms over her, shaping her decisions in ways that feel all too real (because who hasn’t let old wounds dictate new choices?).

Jack, on the other hand, is endearing from the start—sweet, caring, and genuinely remorseful for the “big awful” that tore them apart in university. He’s a character you want to root for, but unfortunately, we don’t get enough of his perspective to fully connect with his side of the story. The emotional weight leans so heavily on Andi’s turmoil that it feels like we’re missing some of the chemistry that could make their romance feel more balanced. The enemies-to-lovers dynamic is there, but the love part could have been given more room to breathe.

That said, Bad Publicity delivers where it counts: the pacing is steady, the tension is chef’s kiss, and when the heartbreak hits, it hurts. Despite wanting more from the romance, I still thoroughly enjoyed the ride. If you’re looking for a slow-burn with plenty of angst and a heroine who feels real in her struggles, this one is worth picking up.

My initial expectations for Bad Publicity were those of a light hearted romantic comedy. However, the narrative presented a profound exploration of grief and regret, demonstrating their pervasive influence across all aspects of life. This was not a superficial plot element, but rather an integral component of the story's structure.

While romantic elements were present, they were not the central focus. The narrative offered a nuanced portrayal of diverse relationships—friendships, familial bonds, and romantic entanglements— contributing to a sense of authenticity.

As an individual with a fascination with the publishing industry, I found the book's depiction of this world particularly engaging.

The pacing of the narrative was notably uneven, alternating between fast paced plot progression and extended periods of slow burn. This variability in tempo may not appeal to all readers; however, I found the overall experience to be satisfying.

Bad Publicity deviated significantly from my initial expectations - it delivered a more substantial and emotional narrative than anticipated. Those seeking a novel with depth may find this book rewarding. Readers should be prepared for a narrative that navigates complex emotional themes.

Thank you Bloomsbury Publishing Plc and NetGalley for this ARC!

This is so much more than a second chance romance. Andi is dealing with a lot, but everything seems to be overshadowed by the death of her father. She is not handling any of it well, but she insists that she is fine. When she finds out she must do a European tour with an author she hates most in the world, it is the final straw. I loved all the bookshop settings and beautiful locations. This is a very emotional book and although the romance is lovely, it felt like a secondary plotline to Andi finding her feet again after losing her dad. She is quite abrasive and whiny at the beginning, but by the end I was definitely cheering her on.

I liked this but was a little slow for me and I didn't feel the chemistry as much with the main couple

Andie's new start is as the publicist for her ex Jack. These two have lots of feelings for each other but for Andie a lot of it is tangled up in the grief she feels at losing her dad. At times she can be brutally sarcastic to Jack but mostly she does a great job even if she doesn't feel like she is. It takes a lot for these two to get their happy ever after but that's what makes this book so good. I even bought the paperback because I liked it so much.

Second chance romance

But we don’t know why we hate the guy until 80%! I ending up spending the whole book wondering what he did and it took a lot of the enjoyment out for me.

I did find the romance a bit weak and flat but this could be due to my desire to know what Jack did.

Thank you to the publisher and Netgalley for giving me a copy for an honest review.

I think the premise of this book is a really great one, I loved the concept of a publicist and author who have a past turn from enemies to lovers and this was an enjoyable read/concept.

However I did have to dnf this because I really could not put up with the FMC in this book. Her dislike for the MMC was honestly so off putting to me that I just could not carry on reading. She is so mean to him in that she will not even speak more than a few words to him and not even let him speak to her at all over ‘something’ that happened in the past which we don’t even find out until much later on in the book in the third act.

I didn’t like feeling in the dark about ‘what happened’ as I feel like I couldn’t justify her being so mean to him without this knowledge so unfortunately this book just wasn't for me.