The book presents a broad and somewhat generic approach to the field, often stretching common topics to connect them with internal communication. While suitable for newcomers, the book's examples feel outdated if you’ve read a few books on innovation, and it leans rather heavily into self-help themes like productivity and external pressure. In my opinion these chapters add little value to the core subject. Some concepts presented as controversial or surprising fall flat, offering nothing particularly novel. Ultimately, it feels like a rehash of ideas from growth mindset and standard innovation literature, without much fresh insight