This book has a lot of promise but the case studies presented are quite light, and it feels like a lot of the content is based on media cuttings and desk-based research. It would have been good to see some more original interviews to provide more insight. However, the premise is good and it's interesting to see how some companies have taken a direction that feels unusual and that has helped them leap ahead of the competitors. It offers food for thought for entrepreneurs and business students, and anyone who wants to think creatively about how businesses evolve.

I once heard someone say that if you want to learn to be successful learn from what others have done. Don’t be a trailblazer or reinvent the wheel. Just do what someone else did and make it better! Learn what some of the most disruptive people have done and what you can do to become your own disrupter!

Ooh, I liked this one. Who wouldn't want to read about the successes of thinking differently? That's like a dopamine hit for me, so I searched this title out and wasn't disappointed ultimately because it had what it said it would: tales from those who dared to be different, and I was entertained by the stories at the end of it. Solid 4.

I enjoyed this book. It provides a potted history of a number of companies/products and the secrets to their success. A broad range of companies and products were included. Enjoyable read. Thank you to #netgalley and the publisher for an ARC.

Got this book as an ARC from NetGalley.

It is very rare for me to give 1 star to any book. Cant recall even when was the last time i had given such low rating. But this book was utterly disappointing.

I think it should be very clearly mentioned by the publication and the author the target audience of this book. This book, at the best, could be enjoyed by someone who has just passed school and is looking to opt for business-related course in his/her college/university. The information in the book is very basic. I mean, reading a Wikipedia page of any of the companies mentioned in the book might probably have more information than this book. The author, who is a journalist herself, has mentioned encyclopedia as reference in her notes in one of the stories of the company. She has not even talked to the people from the company she is talking about. At best, there are few quotes from either university professor or marketing consultant.

The current description of the book says "the author dives into the strategies behind these stories...". By diving i had always assumed that one goes deep inside. Here the author has barely touched the surface about the strategies these companies have used.

Utterly disappointed to have read this.

Finally, a well-written, no mambo-jambo and genuinely useful books about successful businesses and the values, principles, practices and generally, reasons behind their success.

It is certainly different for everyone - for a little bit of context, I am distant to the idea of being fans of a brand or business due to personal reasons/values. Though, my approach to brands is realistic despite my idealistic values and I love innovations, services, technologies and ideas that combine value with design, practicality with uniqueness, functionality with entertainment.
I look for the same in books about business and entrepreneurship. I like my business books smart, a bit philosophical, well-written and organised and informative.

The Disruptors walks us through the qualities, best practices, origins and histories.
There is a great balance between what worked and what not for these brands.
Each chapter is dedicated to an innovative business - the selection is inspiring, I like some of the things these brands do. The book starts with A24. I cannot think of a better start. The writing is engaging and informative. The chapters end with a list of what differentiates the respective disruptor from other businesses.