I received a free copy from the publisher through Netgalley and voluntarily reviewed it.

One of my goals for this year was to read more non-fiction and I requested this one from Netgalley as it sounded interesting and different from most non-fiction books I read so far. I had to get used a bit to the writing style as it could be quite dry at times, but also thought it kinda worked here. The author describes 15 successful businesses that disrupted the market and did something different. I liked reading about the different businesses and how they got started and why they were so successful and what they did differently. At times I felt it could go a bit deeper or include more information, but overall I thought this worked well to get a bit of an overview of these companies and what they did.

The chapters are broken up into sections that make it easy to read. The author doesn't really share her own opinions and tries to stick tot he facts or shares some opinions of others or quotes from people. I thought it was an interesting read and enjoyed reading more about the businesses I already had heard of as well as some I never heard of before. Some chapters I found more interesting than other, but overall it was an interesting read that gave me more information about these businesses..

To summarize: This book gives some information about 15 businesses that shook things up. It goes into details about the secret to their success and how they got started. It was informative and interesting. The writing could be a bit dry at times and mostly sticks to the facts or what other people have thought or said about the businesses. It doesn't go into as much depth as I would've liked at times, but I still found the book interesting and liked learning more about these businesses, some of which I had heard of and others I hadn't heard of before.

This book has a lot of promise but the case studies presented are quite light, and it feels like a lot of the content is based on media cuttings and desk-based research. It would have been good to see some more original interviews to provide more insight. However, the premise is good and it's interesting to see how some companies have taken a direction that feels unusual and that has helped them leap ahead of the competitors. It offers food for thought for entrepreneurs and business students, and anyone who wants to think creatively about how businesses evolve.

I once heard someone say that if you want to learn to be successful learn from what others have done. Don’t be a trailblazer or reinvent the wheel. Just do what someone else did and make it better! Learn what some of the most disruptive people have done and what you can do to become your own disrupter!

Ooh, I liked this one. Who wouldn't want to read about the successes of thinking differently? That's like a dopamine hit for me, so I searched this title out and wasn't disappointed ultimately because it had what it said it would: tales from those who dared to be different, and I was entertained by the stories at the end of it. Solid 4.

I enjoyed this book. It provides a potted history of a number of companies/products and the secrets to their success. A broad range of companies and products were included. Enjoyable read. Thank you to #netgalley and the publisher for an ARC.

Got this book as an ARC from NetGalley.

It is very rare for me to give 1 star to any book. Cant recall even when was the last time i had given such low rating. But this book was utterly disappointing.

I think it should be very clearly mentioned by the publication and the author the target audience of this book. This book, at the best, could be enjoyed by someone who has just passed school and is looking to opt for business-related course in his/her college/university. The information in the book is very basic. I mean, reading a Wikipedia page of any of the companies mentioned in the book might probably have more information than this book. The author, who is a journalist herself, has mentioned encyclopedia as reference in her notes in one of the stories of the company. She has not even talked to the people from the company she is talking about. At best, there are few quotes from either university professor or marketing consultant.

The current description of the book says "the author dives into the strategies behind these stories...". By diving i had always assumed that one goes deep inside. Here the author has barely touched the surface about the strategies these companies have used.

Utterly disappointed to have read this.

Finally, a well-written, no mambo-jambo and genuinely useful books about successful businesses and the values, principles, practices and generally, reasons behind their success.

It is certainly different for everyone - for a little bit of context, I am distant to the idea of being fans of a brand or business due to personal reasons/values. Though, my approach to brands is realistic despite my idealistic values and I love innovations, services, technologies and ideas that combine value with design, practicality with uniqueness, functionality with entertainment.
I look for the same in books about business and entrepreneurship. I like my business books smart, a bit philosophical, well-written and organised and informative.

The Disruptors walks us through the qualities, best practices, origins and histories.
There is a great balance between what worked and what not for these brands.
Each chapter is dedicated to an innovative business - the selection is inspiring, I like some of the things these brands do. The book starts with A24. I cannot think of a better start. The writing is engaging and informative. The chapters end with a list of what differentiates the respective disruptor from other businesses.