This is a practical, no-nonsense guide for marketers or those looking to build a strong brand in the digital space. The book covers the fundamentals of digital branding along with analytics and performance measurement.

It's digestible, isn't pompous like many advertising/marketing/digital books, and has some really interesting case studies and exercises.

Thanks to Netgalley and the publishers for an advanced copy in exchange for an honest review.

I loved the emphasis on ethics in this book. It had made the book all the more engaging to me.
As for the strategies, the case studies were useful.
The writing is easy-to-follow.