Who has been online for more than 5 consecutive minutes and hasn't seen someone make a promise like the title of this book? Not me. However, unlike most snake oil options available, this was more believable and actionable. It was tactical advice for how to make sense of e-commerce, business in the online space. I wish I had read this more at the beginning of my entrepreneurial journey. It would have saved me some time and headache. Solid 4.6!

Finally, a clearly written, authoritative book about making a business work online. i hope this one goes into the stratosphere.