As someone currently taking Coursera classes in business/data analytics, I found Riyanka Jain's "Business Analytics Essentials You Always Wanted to Know" to be exactly what I needed. The author's primary goal of making analytics approachable for a broader audience truly shines through. What immediately impressed me was the book's thoughtful structure, which includes specific guidance on where to start based on your experience level. This tailored approach prevented that overwhelming feeling many technical books can create for beginners.

Key Strengths:
Integrated quizzes throughout each chapter that reinforce learning and provide immediate feedback
Clear explanations that don't assume prior technical knowledge
Practical examples that demonstrate real-world applications
Well-organized content that allows readers to jump in at their appropriate skill level

Kindle Format Limitations:
Unfortunately, the Kindle version has some formatting issues that affect the reading experience. Most notably, you can't easily jump between chapters, which is frustrating given that the book specifically recommends starting at different points based on your experience level. The navigation limitations somewhat undermine one of the book's best features. I imagine the physical copy doesn't have these problems and would be more user-friendly.

Who Should Read This:
Complete beginners to business analytics
Professionals transitioning into data-driven roles
Students supplementing formal analytics coursework
Anyone seeking a non-intimidating introduction to analytics concepts

Thank you Riyanka Jain, BooksGoSocial, & NetGalley for the ARC!

Just what I needed. Explains many business analytics concepts, the importance of data sets, analysis, how to analyse them so well and in a fashion fit for those who wish to improve on these topics.