Power Food On the Go
Prepare, Preserve, and Take Along
by Rens Kroes
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Pub Date 1 Oct 2017 | Archive Date 7 Nov 2017
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
Description
Power foodies are constantly on the go--going to work, going to the gym, headed out to play--and Rens Kroes wants you to take delicious and healthy food with you! There’s no reason to buy a smoothie at the spin class smoothie bar, make your own favorite Power Food smoothie and bring it with you!
Busy days at work often mean finding a lunch at a food truck or, dare we say it, fast food. But it doesn't have to be that way with Power Food On the Go and Rens' make-ahead meal ideas! You’ll be able to bring your own Power Food lunch with you to work.
Energetic in every way, from the design, to the recipes, to the beautiful food and lifestyle photography within, Power Food On the Go will inspire you to embrace the Rens Kroes enthusiasm for food, health, and life on the go.
Marketing Plan
Campaign Focus:
Power Food on the Go offers power foodies 49 quick, easy and portable recipes for healthy, busy lifestyles. All new recipes from Dutch superstar Rens Kroes, named one of Women's Health (Dutch) most fit people to watch for 2016.
Key Selling Points:
· First book was Dutch bestseller
· Author has nearly 400K+ engaged social media followers
· Sister of supermodel Dozen Kroes
· Healthy, powerfood-packed portable meals for lunch at work or on the go
· Smaller size book perfect for quick and easy reference
Key Campaign Activity
Longlead feature pitch to top food and lifestyle magazines
New York media desk-sides
Rens is moving to NYC by end of Summer 2017 to establish herself in the US market
· Outreach to top food & lifestyle blogs: goop, theKitchn, Oh She Glows, MindBodyGreen, PopSugar, Refinery29, SheKnows, Well+Good
Publicity/Media:
· Longlead feature pitch to: Glamour, Clean Eating, EatingWell, Marie Claire, Parade, People, Us Magazine, Women’s Health, Instyle
· Review copy push to top national newsprint food and lifestyle editors
· Review copy push to top lifestyle sites and digital mags: Bustle, Buzzfeed, Cosmo, Fitness Magazine, Glamour, Health, HuffPost, Real Simple, Self, Shape, Vogue
Available Editions
| EDITION | Other Format |
| ISBN | 9781592337828 |
| PRICE | US$19.99 (USD) |
| PAGES | 144 |
Featured Reviews
Jesica S, Librarian
Satiating, nutritious and vibrant food that will make you feel good when you have places to go and people to see. A stunning cookbook that is an invitation to not only greater health but a thorough enjoyment of making and tasting exceptional ingredients in these engaging recipes.
Adele A, Reviewer
From the Pink Kick Start breakfast to the amazingly addictive Chia Cookies, Power Food On The Go is packed with healthy and delicious recipes perfect for anyone wanting to eat well even when they are busy. It's a gamechanger!
Reviewer 369690
A book of fantastic recepies all healthy and filling. I will definitely be trying the recipes out of this book.
Sarah l, Educator
I really like this book. The recipes are very accessible and easy to make.
I love the way it is separated into sections of timings for making; night before or quick fixes for example.
It is very likely that I will be making up quite a few of these recipes. A great addition for those looking for new ideas for superfoods and powerfoods.
Patricia R, Reviewer
The recipes are pretty basic and many can be made the night before.and the majority of the meals are very healthy. This is probably a perfect gift/book for a teenager who is starting to explore healthy cooking on their own.
Maren R, Reviewer
Beautiful cookbook with great ideas and recipes and nice pictures.
I really like how this book gives you the options of making it right now, the night before or even generally preparing it a little while ahead. I think that is a wonderful way to structure this type of book because really everyone can use this book in some way.
It is however a really healthy book- i personally love that about it- but there are also people i personally know that would not find that many recipes in this book that they would love to try simply because of the overly healthiness of the recipes.
And while i understand that it is Power Food on the go, i also think that it would have been nice to include a few recipes that are still Power Food but also a bit less extremely healthy so that it actually caters to a few more people.
Still its a great book and has wonderful ideas!
Ashley W, Librarian
A collection of prep-in-advance recipes for healthy on-the-go type foods like granola bars, smoothies, etc. Some sound delicious, but others....eh....
Stephanie C, Reviewer
I love this cookbook! It not only has great pictures and easy to make healthy recipes, but also when to prepare the dish. I am usually a last minute cooker so these recipes work perfect for my schedule! I also like that each recipe does not call for too many ingredients. I can't wait to make more dishes!
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