Thinking in Icons
Designing and Creating Effective Visual Symbols
by Felix Sockwell
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Pub Date 17 Oct 2017 | Archive Date 3 Jan 2018
Quarto Publishing Group – Rockport Publishing | Rockport Publishers
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Description
Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons.
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement.
In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Appleand other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.
Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
Available Editions
| EDITION | Other Format |
| ISBN | 9781631593147 |
| PRICE | US$24.99 (USD) |
| PAGES | 160 |
Featured Reviews
Reviewer 446033
This book can help to inspire graphic designers and startup owners who are looking to find a new logo or update their current logo. Good content with comprehensive images and examples
Kelly H, Reviewer
Thinking in Icons by Felix Sockwell is a fantastic reference book about the thinking behind and development of icons. Icons are a growing phenomena in marketing and creating the right kind of icon is a challenge. Felix's definitions around what the purpose is for each genre of icon is a great guide and has changed my thinking and the way I brief in icon designs and evaluate them too. There are pages of iterations and thought process but I found the perspectives and examples helpful and interesting. It's a four out of five for me and highly recommended!
