Black & Decker Custom Grills & Smokers

Build Your Own Backyard Cooking & Tailgating Equipment

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Pub Date 2 Jan 2018 | Archive Date 20 Feb 2018

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Description

On the surface, grilling, barbecuing, and tailgating are about cooking mouthwatering food. But there’s a deeper reason millions of Americans love to grill: it’s really about entertaining and, might we suggest, showing off. This one stop resource is filled with clever, impressive projects that you can make yourself to blow your grilling buddies away. 

You won’t believe the number of ways you can construct your own custom grill, smoker, or accessories. They can be built with bricks, steel barrels, old refrigerator cabinets, and much more. They can be put on trailers for your tailgating needs, and you can build custom surrounds for your grill or smoker to provide much needed work space. BLACK+DECKER Custom Grills & Smokers tells you how to build all kinds of grills and smokers from easy-to-get, inexpensive objects and materials. 
 
From an old-fashioned brick barbecue, to a pit to roast a whole hog, or even a 55-gallon drum to be converted to a Texas barrel smoker, tons of projects are at your disposal with full color, step-by-step instructions. Guaranteed to satisfy at any cookout or tailgate party, and definitely primed to blow away your grilling buddies.

On the surface, grilling, barbecuing, and tailgating are about cooking mouthwatering food. But there’s a deeper reason millions of Americans love to grill: it’s really about entertaining and, might...


Marketing Plan

Marketing:

  • Short and long lead publicity campaign targeting DIY and Home Improvement enthusiast media as well as select cooking/grilling-related and enthusiast media
  • Short and long lead publicity to also include consumer general interest outlets and publications, self-sufficiency blogs & websites
  • Book giveaways will be offered through QPG blogs, social media events, and supporting blogs,
  • Engage blogs to feature book content and giveaways one month after launch
  • Online advertisements and sponsored posts in online communities
  • Sell sheets, postcards – additional merchandising items as needed
  • Feature in B2B email campaigns and Arcadia efforts
  • Feature book at Mother Earth News Fairs 

 
Publicity:

  • Primary DIY & Home Improvement Outlets-Magazines: Better Home & Gardens Do It Yourself, House & Home, Log Home Living, This Old House, Popular Mechanics, Make
  • Key DIY/Home Improvement Blogs, Websites: Curbly, Man Made DIY, Money Pit Blog, AcmeDIY.com, Remodelaholic, The Rebel Chick, Pretty Handy Girl,
  • Family & Parenting Blogs: Family Magazines: Parade, AARP, Southern Living, Real Simple, Southern Living, Martha Stewart Living, Better Homes and Gardens, Good Housekeeping, Family Circle, Chicago Parent, Parenting, Family Fun, Working Mother, Kiwi, Parent & Child, LA Parent
  • Top Mom, Dad & Parenting Blogs and other outlets: How To Be A Dad, Moms Who Think, Geekdad, Single Dad Laughing, Gays With Kids, Mocha Dad, Dad or Alive, Dadland.com, Bobblehead Dad, Made By Mommy YouTube Channel, School Yard Style blog, Everything Kids blog (via the Parents Magazine website, Kelly's Thoughts on Things Blog, Laura Torres, Macaroni Kid, Placentia, Beadshop.com, Parenting Press
  • Key Self-Sufficiency/Green/DIY Outlets: Country Living, Mother Earth News, Dirt, Dwell, Good Life Living Green, Green Hands, Green Living Ideas, Grit, Inhabitat
  • Top dailies – Homes & Home Improvement: Huffington Post, USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Minneapolis Star-Tribune
  • Syndication: King Features Syndicate, Tribune Content Agency
  • Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising.
  • Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
  • Radio Programs and Television: Living the Country Life radio, regional public radio shows

 Online/Social Media Marketing Initiatives:

  • Giveaways, previews at Quarto Homes, various blogs & websites
  • Video: TBD
  • Black+Decker tie-ins where possible

 
 
 
Weekly/Community newspapers and syndicates in secondary/tertiary market

Marketing:

  • Short and long lead publicity campaign targeting DIY and Home Improvement enthusiast media as well as select cooking/grilling-related and enthusiast media
  • Short and long lead publicity to...

Available Editions

EDITION Other Format
ISBN 9780760353547
PRICE US$22.99 (USD)
PAGES 176

Average rating from 8 members


Featured Reviews

I received a free electronic copy of Black & Decker Custom Grills & Smokers from NetGalley for my honest review. I enjoyed the different ideas on how to build your own smoker using things you have or things that aren't very expensive. I also enjoyed the detailed explanations of having wood, sawdust & Pellets, and charcoal. This book even shows you how to make a clay pot smoker out of a clay planting pot (amazing). There are also detailed pictures on how to build your own smoker, smokehouse, grill, and even a pizza oven. Wonderfully detailed how to do it yourself book.

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A good idea book and wish list starter for those who have ever thought of building their own grills and smokers. I think this book is great but would recommend it to someone who already has a fundamental knowledge of construction basics for ease and safety in the building process.

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Incredibly detailed, step-by-step photo instructions for an amazing selection of grilling and smoking projects. Truly something for everyone. This is the book to not only get ideas - but exact plans, material lists and instructions. There's even a section for tailgating!

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This book not only covers making your own grilling and smoking equipment, but is also packed with useful information regarding the actual cooking processes. I found the details on the smoking process as well as the information on fuels for smokers and ovens very interesting and useful.

The construction techniques for making a range of equipment, from smokers, grills, to outdoor kitchens and prep carts, include clear instructions and are well illustrated with photos and sketches . Detailed lists of tools and materials preface each project. Projects include working with metal, brick and stone and are suitable for a range of skills levels.

European readers need to be aware that there are no metric dimensions and that some of the equipment might not be readily available in Europe. However the book is an excellent reference for both a handyman and a cook, and is to be recommended

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We will refer to this very useful guide when making our new grill and outdoor smoker. Super handy and informative, thank you!

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Considering the substantial brand value to anything labeled by Black & Decker, this book is as valuable as it's name. I was very pleased with the content of Black & Decker Custom Grills & Smokers and enjoyed the great close-up pictures and ideas. Since we raise our own meat animals we have dreamed of building our own smoker. This book is perfect for that and even has suggestions for the casual griller and smoker needs. Disclosure: I was allowed to read a copy of this book for free as a member of NetGalley in exchange for my unbiased review. The opinions I have expressed are my own and I was not influenced to give a positive review.

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I know this is a strange title to be found on a romance review blog, but when I noticed I was eligible to review this book I just had to see if it contained what I’ve wanted to do for many years now. For some time I’ve wanted a pizza oven outside so I can bake my own firewood pizza, but the bids I have gotten to build one is very costly so, when I noticed the cover on this I had to have it.

By the looks of the instructions, it looks to be rather simple or so I hope because once this spring hits I am going to get this book and give it a try. Each project has instruction along with images which I hope shows up in the books because most of them didn’t show up on my digital copy.

There are a lot of options for you to build, from small simple smokers like a small clay pot to large more time consuming large smokehouse smokers. You'll find this like small ground fire pits, brick barbecues, all the way to large outdoor kitchens.

If you are somewhat of a handyman or woman lol than this book is for you. Now, I have to go buy one because they don’t let reviewers keep our copies.

Was this review helpful?

By the looks of the instructions, it looks to be rather simple or so I hope because once this spring hits I am going to get this book and give it a try. Each project has instruction along with images which I hope shows up in the books because most of them didn’t show up on my digital copy.

There are a lot of options for you to build, from small simple smokers like a small clay pot to large more time consuming large smokehouse smokers. You'll find this like small ground fire pits, brick barbecues, all the way to large outdoor kitchens.

Was this review helpful?

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