Explaining Cameron's Comeback

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on Waterstones
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app
Cancel
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 4 Jan 2018 | Archive Date 8 Feb 2018
Nonfiction (Adult) | Politics & Current Affairs

Talking about this book? Use #ExplainingCameron'sComeback #NetGalley. More hashtag tips!

Description

Explaining Cameron’s Comeback analyses hundreds of surveys and focus groups to make sense of the 2015 election campaign from the voter’s perspective: what they really thought of Cameron and Miliband; why the campaign was so unusual; why it made sense to go negative, despite voters’ claimed dislike of it; and why the pundits read the polls wrong.

They also use trend data going back six decades to help show what the 2015 campaign means for the next five years of British politics, from the European Referendum to the 2020 election.

Explaining Cameron’s Comeback analyses hundreds of surveys and focus groups to make sense of the 2015 election campaign from the voter’s perspective: what they really thought of Cameron and Miliband;...

Read More Read More

A Note From the Publisher

This is the fifth in a series explaining recent UK general elections and is written by four of the country's leading political analysts and pollsters. SIR ROBERT WORCESTER is the Founder of MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London. PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL is an adviser to governments around the world on public opinion research.

This is the fifth in a series explaining recent UK general elections and is written by four of the country's leading political analysts and pollsters. SIR ROBERT WORCESTER is the Founder of...

Read More Read More

Advance Praise

“Not only a fine explanation of the election outcome, but the clearest exposition of polling methods and their limitations that I have ever read.” - Professor Vernon Bogdanor

“Another masterpiece from the Master, making sense of psephology in an accessible and well-written fashion. Apart from getting the story right, he also makes a valuable contribution to understanding why the ‘numbers game’ is difficult, why it matters and why David Cameron won.” - Alastair Stewart OBE, ITV News

“Not only a fine explanation of the election outcome, but the clearest exposition of polling methods and their limitations that I have ever read.” - Professor Vernon Bogdanor

“Another masterpiece from...

Read More Read More

Available Editions

EDITION Ebook
ISBN 9781983889929
PRICE US$3.99 (USD)

Additional Information