Folk Art Fusion: Americana
Learn to draw and paint charming American folk art with a colorful, modern twist
by Joy Laforme
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Pub Date 13 Feb 2018 | Archive Date 17 Apr 2018
Quarto Publishing Group – Walter Foster | Walter Foster Publishing
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Description
Featuring projects that instruct artists of all skill levels how to draw and paint subjects that include quaint homes, pretty patterns, colorful gardens, picturesque farms, beautiful birds, and textured florals, this book features American-themed folk art infused with a modern twist.
Beginning with an overview of what folk art is, followed by introductory topics like color, tools and materials, and drawing and painting techniques, Folk Art Fusion: Americana also includes 16 simple step-by-step projects done in approachable and popular mediums. Rounding out the book is a gallery of folk-art pieces sure to inspire lovers of all things Americana.
Simultaneously fresh and nostalgic, Folk Art Fusion: Americana draws on America’s rich artistic tradition and heritage and provides a fun, accessible take on creating beloved scenes from the heartland.
Marketing Plan
Position this book as providing step-by-step art projects with a unique fusion of Americana-inspired folk art and modern twists. Artists of all skill levels will love learning to draw and paint folk-inspired projects featuring traditional Americana themes with a contemporary spin.
Key Selling Points:
- Joy Laforme's contemporary Americana-inspired folk art offers a modern twist on a traditional art form.
- Teaches beginning and aspiring artists to work in a style that's reminiscent of popular folk art masters, including Charles Wysocki and Grandma Moses.
- Includes 16 step-by-step projects designed for artists to create their own Americana-themed folk art.
Key Campaign Activity
- Leverage the authors online platforms including her website, Instagram, Facebook, and Pinterest
- Multiple outlets will be interested – Art and Craft Media, Magazines, Websites, Key Bloggers
Trade: Finished Advances
Retail: Finished Advances
Consumer:
- Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity
- Pitch to popular media and online for review with Global Art Angle and Hygge Angle such as Easy Living, Lifestyle, Natural Life, Lifehack.org, allwomenstock.com, etc.
- Leverage Artists social media platforms to promote book and projects in the book.
- Quarto Knows social media to follow and promote authors efforts
- Giveaways at art blogs and websites
- Pitch to freelance art writers
Available Editions
| EDITION | Other Format |
| ISBN | 9781633224636 |
| PRICE | US$21.95 (USD) |
| PAGES | 128 |
Featured Reviews
Kaye T, Reviewer
A very interesting book that has great step by steps to create several different paintings. I really like how there are some to reflect the different seasons and holidays as well. Never thought much about the movement, as basically just enjoyed Grandma Moses and others works. There are some details on the history, but not a lot, so if that is what you are looking for this book is not for you. If you want a brief introduction, and then step by step ways to create your own, than I would highly recommend this book. Great for inspiring you to be creative.
Willy M, Reviewer
This book will lead you step by step to produce your own Americana folk art. Its brilliant how with great simplicity you can do your own paintings that are just as beautiful as what they illustrate. This well put together and some hard work must have gone into making this look so simple and effortless. I would recommend this for anyone who is either a starting painting or has enjoyed painting for many years.
Librarian 65579
A charming little book for beginners, or those who wish to paint folk art style. It gives brief information on materials, then has lots of step-by-step paintings to copy. The pictures included are typical folk-art house scenes, charming florals, and birds. The painting style is quite simplistic, but then that is expected in folk art. The author uses gouache, which is ideal for beginners. This book, together with a paint set, would make a lovely gift for those wanting to try their hand at folk art painting.
Thanks to the publisher for a digital review copy.
Leyla J, Reviewer
Nice little book and well explained, this book adds a new look at folk art - it is cute and modern and easy to do.
Not a big book, but certainly not lacking in style, I'm generally not a fan of folk art, but this book does a good job with it, especially with the little more modern twist.
Elizabeth M, Media/Journalist
Received this book from NetGalley; all opinions are my own.
I could look at these paintings all day long and learn something new about them with every look. From an inspiration standpoint, _Folk Art Fusion_ is fantastic. The artist/author is amazingly talented, and the info at the beginning of the book about the origins of this style is very helpful, as well.
In my own art practice, I'm a little bit beyond tutorials that are step-by-step in nature. Use this paint color with this brush in this order. That kind of thing. For me, that part isn't as helpful, but for a new painter, I can see this book being EXACTLY what they need to get over that fear of starting, and to build a body of experience to use as a jumping-off point. If someone were to follow the instructions as written from the beginning of the book to the end, I feel as if they'd have a fairly comprehensive education into the folk art style, which is pretty impressive for a single book.
The inspiration gallery at the end, too -- pure eye candy for those of us who like this style. I just love Laforme's work!
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