Air Force One
The Aircraft of the Modern U.S. Presidency
by Nicholas A Veronico
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Pub Date 1 Mar 2018 | Archive Date 15 May 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
For the last sixty years Air Force One has seen every president and first lady through each administration's triumphs and tragedies, and has flown over a million miles around the globe.
Featuring new and unseen photography of the presidential aircraft, aviation expert and author Nicholas A. Veronico brings the story of the mighty aircraft up to date; detailing how the plane has adapted to the digital age, and what to look forward to as Boeing updates the aircraft once more for 2024.
Get ready to fly!
Marketing Plan
Campaign Focus:
Revised edition of Air Force One: 65 Years features all-new photography and brings the story up to date by examining the plane’s advanced communications, navigation, and defensive systems, describes how it was built, and compares it to presidential aircraft of the past.
Key Selling Points:
- The most complete and up-to-date Air Force One book on the market
- Revised an updated by noted aviation author Nicholas A. Veronico
- Brings the story of the plane into the post-9/11 digital age
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Aviation outlets early
Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:
- Giveaway on Goodreads
- Facebook ad
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Outreach to top aviation outlets: Air Force Magazine, Air & Space, Aviation History, Aviation Week
- Partnerships with key Car clubs
Publicity/Media:
- Early review copies to: Air Force Magazine, Air & Space, Aviation History, Aviation Week, Aviation News, Aviation Today
- 10 copy giveaway on Goodreads
- Review copy push to History and Military outlets as well: Military Officer Magazine, Military Times, Military.com, Business Insider
Available Editions
| EDITION | Other Format |
| ISBN | 9780760357996 |
| PRICE | US$35.00 (USD) |
| PAGES | 176 |
Featured Reviews
Sophie B, Reviewer
Sophie read Air Force One: The Aircraft of the Modern U.S. Presidency – a fascinating micro-history about all the planes that have served as Air Force One, the call sign reserved for any plane carrying the sitting US President, and the helicopters which are known as Marine One. Although there are some mentions of early aviation, the book really begins in the 1940s when FDR became the first sitting president to take flight, to the objections of many in the White House and Secret Service who considered the activity too dangerous for the president. FDR’s wife’s uncle – Theodore Roosevelt – had been the first president to fly at all back in 1910, but this took place after he left office.
While intended for the layperson, Air Force One does go into a lot of detail and Sophie admits she did find herself skipping over long sentences filled with technical details about engine thrust and similar subjects. Instead, she was fascinated by the procedures surrounding the planes, their history, and the role they have played in major world events including the assassination of JFK, and 9-11. While a lot of information about the current planes that operate as Air Force One is classified for obvious security reasons, there is still a lot packed into this book about how the president gets to and from the planes, their defense mechanisms, and many of the rooms on board.
Alongside all the fascinating information are dozens of gorgeous photos going back to early presidential planes like the Dixie Clipper and the Guess Where II, and right up to 2017 with stunning pictures of the Boeing 747-400s that serve as Air Force One today, as well as information on the new planes that are due to take over from 2024 when the current ones finally finish their working lives. For anyone interested in aviation, the US government, military history, or any combination of those, this is a beautiful and well-researched look at some of the world’s most iconic aircraft and it has made Sophie want to visit the National Museum of the US Air Force in Dayton, Ohio next time she visits the USA.
Cristie U, Book Trade Professional
This book was well researched and will definitely appeal to history buffs. I never knew that the presidential plane had so many names before Air Force One. This book is filled with all sorts of trivia.
Ryan A. F, Librarian
Wow! This book is much more comprehensive than I was expecting. I really thought this book would be a look inside the current plane, not a history lesson on flying, the birth of the presidential air flight, and the people involved. So much research went into this book, i’m surprised the secret service allowed some of it. Overall i quite enjoyed this book, but I will be honest, I would have preferred more interior shots of Air Force one, and less shots of Trump.
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