The Life Harley-Davidson
by Darwin Holmstrom
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Pub Date 8 Dec 2017 | Archive Date 24 Apr 2018
Quarto Publishing Group – Motorbooks | Motorbooks
Talking about this book? Use #TheLifeHarleydavidson #NetGalley. More hashtag tips!
Description
From the moment we first saw riders experiencing the joy and the freedom that can only be found riding a powerful motorcycle down an open road, many of us have been hooked on the life Harley-Davidson. The Life: Harley-Davidson celebrates that freedom.
The Life Harley-Davidson covers all aspects of the Harley lifestyle, profiling celebrity Harley fans like Elvis Presley, Hunter S. Thompson, Peter Fonda, and Arnold Schwarzenegger. All the iconic machines are here, too, like the Sporster, Electra Glide, and Fat Boy. The book also explores all the major types of custom Harleys, like Bobbers, Choppers, and Cafe racers.
This is about more than just motorcycles, though. It’s about community, gear, and tattoos. It’s about B movies, like The Wild One, The Wild Angels, and Wild Hogs. And, of course, television’s Sons of Anarchy, a program that ignited interest in the life Harley-Davidson among a younger generation of rebels. Chapters cover the one percenter outlaw club scene, focusing on international clubs like the Hells Angels, Outlaws, Pagans, and Dragons.
Marketing Plan
Campaign Focus:
A celebration of the Harley-Davidson lifestyle. The launch of a new series for Motorbooks
Key Selling Points:
- The high-style subject of Harley-Davidson motorcycles in a fittingly stylized format
- Emphasizes the community aspect of the brand, its place in history, in pop culture like film and television, and in the public imagination.
- Classic history text completely redesigned and presented in full color
Key Campaign Activity
Publicity focus beyond automotive and moto press
Target H-D enthusiasts and mainstream audiences
Pair with The Life McQueen to focus on the launch of the new series
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Outreach to top moto outlets: Cycle World, Motorcycle Consumer News, Motorcyclist
- Outreach to Men’s General Interest outlets: Maxim, Men’s Journal, GQ
- Outreach to Harley-Davidson clubs
- Social Media via Quarto Knows
Publicity/Media:
- Early review copies to Moto media: Ultimate Motorcycling, American Iron Magazine, Hot Bike Magazine, Rider, RoadBike, Sport Rider, Antique Motorcycle, Motorcycle.com, Women in the Wine, Keystone Motorcycle Press, City Bike, Women Riders Now, Open Road Radio
- Pitch to mainstream Men’s interest outlets: Men’s Journal, Maxim, GQ, Primer Magazine, Gear Patrol, Cool Material, The Art of Manliness, Ask Men
- Pitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, Newsweek
- Pitch for radio and podcast interviews.
Available Editions
| EDITION | Other Format |
| ISBN | 9780760355640 |
| PRICE | US$30.00 (USD) |
| PAGES | 256 |
Featured Reviews
Lori S, Reviewer
It seems a large portion of this book is dedicated to The Life of Harley-Davidson in popular culture.
I admit I picked up this book to learn more about the early years of Harley Davidson and I appreciate the section on 'War Booty' which seems rather fitting as Elvis Presley is on the cover and my favorite movie of his was GI Blues. And when one thinks in the terms, 'Leader of the Pack", Elvis did stand out.
But more than the pop -culture movies, such as, The Wild One, Easy Rider, Judgement Day, The Wild Angels or Wild Hogs, this book is truly geared to anyone that enjoys the beauty of the machine or the freedom it provides.
Reviewer 446033
#TheLifeHarley-davidson #NetGalley #HarleyDavidson
A well documented reference book about this emblematic and iconic symbol of freedom and energy which is Harley-Davidson. The pictures and the historical facts are incredible.
January G, Reviewer
Perfect for owners and fans of Harley-Davidson. This would make a great gift for someone special in your life.
Kari C, Bookseller
This is a really fun book on the history of Harley Davidson and its place in pop culture. The text is accompanied with a lot of wonderful photographs. The book is an easy read. Anyone with an interest in motorcycles or pop culture will enjoy this book. It will also make a great gift
