Campaign Focus:
 
A celebration of the Harley-Davidson lifestyle. The launch of a new series for Motorbooks
 
Key Selling Points:

• The high-style subject of Harley-Davidson motorcycles in a fittingly stylized format
• Emphasizes the community aspect of the brand, its place in history, in pop culture like film and television, and in the public imagination.
• Classic history text completely redesigned and presented in full color

 
Key Campaign Activity
Publicity focus beyond automotive and moto press
Target H-D enthusiasts and mainstream audiences
Pair with The Life McQueen to focus on the launch of the new series
 
Trade:

• Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist

 
Retail:

• Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

• Outreach to top moto outlets: Cycle World, Motorcycle Consumer News, Motorcyclist
• Outreach to Men’s General Interest outlets: Maxim, Men’s Journal, GQ
• Outreach to Harley-Davidson clubs
• Social Media via Quarto Knows

 
 
Publicity/Media:

• Early review copies to Moto media: Ultimate Motorcycling, American Iron Magazine, Hot Bike Magazine, Rider, RoadBike, Sport Rider, Antique Motorcycle, Motorcycle.com, Women in the Wine, Keystone Motorcycle Press, City Bike, Women Riders Now, Open Road Radio
• Pitch to mainstream Men’s interest outlets: Men’s Journal, Maxim, GQ, Primer Magazine, Gear Patrol, Cool Material, The Art of Manliness, Ask Men
• Pitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, Newsweek
• Pitch for radio and podcast interviews.