Campaign Focus:
 
This comprehensive volume chronicles the history of the tractors that have carried the distinctive green and yellow livery for the past century.
 
Key Selling Points:

• This title celebrates the 100th anniversary of the first John Deere tractor, which is in 2017 or 2018 due to ambiguity on which model is considered first.
• John Deere has historically been on of Motorbooks’ strongest subjects
• This title is the most up-to-date John Deere history in the market.

 
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Agriculture and Farming focused outlets
 
 Pre-publication:
 
Pre-publication campaign to build anticipation of the reveal including:

• Is this a licensed-book? Can we use John Deere for promotion? (143K twitter followers, 2.8 million uvm website, 3 million facebook followers)

 
Trade:

• Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

 
Retail:

• Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

• Outreach to top John Deere Clubs: Two-Cylinder magazine, Deer Valley Collectors, Ohio Two-Cylinder Club Inc, Greater Kansas City Two-Cylinder Club

 
Publicity/Media:

• Early review copies to: Country, Progressive Farmer, Farm Journal, Country Living Magazine, Carolina Country, Tennessee Home & Farm, Progressive Farmer, Successful Farming1, Ruralite
• Review copy push to regional country living outlets: Oklahoma Living, My Indiana Home, The Hoosier Farmer, Our Ohio, Mississippi Farm Bureau Country, Louisiana Farm Bureau News, Oklahoma Country, Kansas Living, South Carolina Farmer, Louisiana Country