Men's Society

Guide to Social Protocol, Necessary Skills, Superior Style, and Everything Else That Will Set You Apart From The Pack

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Pub Date 8 May 2018 | Archive Date 26 Jun 2018

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Description

In the complicated modern world, not every man is born with those necessary things he should know or have. Let the minds behind the successful Men's Society brand instruct you in everything about being a man that they forgot to teach you in school.

With the Men's Society, you'll learn the skills that every man needs to impress those around him and stand out from a crowd. Whether you want to mix a martini, build a campfire, or pack the perfect outfit for a weekend getaway, this collection of must-know skills will make you the impressive specimen that everyone wants to be around.

Other skills taught in this book include: Basic knowledge of wine, beer, and liquorHow to get what you want from a barber, and fix your hair and beard if you don'tHow to avoid, withstand, and cure a hangoverHow to deescalate a fight before it startsImportant books, films, and musicians to know in order to impress a dateSix things every man should do with his hands, including cook an omelet, build a fire, and more. The Live Well series from Rock Point invites you to create a life you love through multiple acts of self-discovery and reinvention. These encouraging gift books touch on fun yet hardworking self-improvement strategies, whether it’s learning to value progress over perfection, taking time to meditate and slow down to literally smell the roses, or finding time to show gratitude and develop a personal mantra. From learning how to obtain more restful sleep and creating a healthy work/life balance to developing personal style and your own happy place, the Live Well series encourages you to live your best life.
 
Other titles in the series include: Progress Over Perfection; Find Your Flow; Be Happy; Seeking Slow; Finding Gratitude; Eff This! Meditation; The Joy of Forest Bathing; Find Your Mantra; It Had to be You; Genius Jokes; The Calm and Cozy Book of Sleep; Beating Burnout; Ayurveda for Life; Choose Happy; and You Got This


 

In the complicated modern world, not every man is born with those necessary things he should know or have. Let the minds behind the successful Men's Society brand instruct you in everything about...


Marketing Plan

Campaign Focus:
Ready to step your game up? Let the guys behind the Men's Society gift brand teach you the etiquette, fashion, and skills needed to make you the man you were born to be
 
Key Selling Points:
From the Founders of Men’s Society, a British brand site specializing in thoughtful, high quality male gifts and accessories
A must-have guide to male etiquette, fashion, and skills
Navigate social protocol, necessary skills, superior style, and everything else that will set you apart from the pack
Instruction on everything about being a man that they forgot to teach you in school
Fully illustrated gift package
 
Key Campaign Activity
Longlead feature pitch to leading men’s magazines
Review copy push to book review editors at nat’l dailies
Review pitch to top men’s lifestyle online publications
 
Pre-publication:
Pre-order promotion at Men’s Society website and social platforms; MensSociety.com (tk); Instagram (18K+)
Pre-order announcement via Men’s Society e-newsletter
Goodreads giveaway
 
Trade:
Advance copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
 
Retail:
Comp copy distribution to leading men’s subscription boxes, including Birch Box, BombFell, Five Four Club, Sprezza, Trunk Club

Consumer:
GoodReads giveaway
Facebook/Instagram contest including Men’s Society gift certificate and book
 
Publicity/Media:
Advance copies to leading men’s magazines, including Maxim, Men’s Health, Playboy, GQ, Esquire, Men’s Journal
Review copy push to top book review editors at national dailies, including Boston Globe, Chicago Tribune, Los Angeles Times, Miami Herald, New York Times, New York Times Men’s Style, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post
Review pitch to leading lifestyle, business, and style websites, including Business Insider, BuzzFeed, Fashion Beans, Forbes, InStyle, Mantelligence, Men’s Fitness, Mr Porter, Thrillest, VMan

Campaign Focus:
Ready to step your game up? Let the guys behind the Men's Society gift brand teach you the etiquette, fashion, and skills needed to make you the man you were born to be
 
Key Selling...


Available Editions

EDITION Other Format
ISBN 9781631064432
PRICE US$18.00 (USD)
PAGES 152

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