Ford Model T Coast to Coast

A Slow Drive across a Fast Country

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Pub Date 15 May 2018 | Archive Date 26 Jun 2018

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Description

Driverless cars are on the horizon, but before the world falls asleep in the driver’s seat, let’s take a look back down the road from whence we have come. Ford Model-T Coast-to-Coast, documents the cross-country adventure of two brave drivers as they pilot a century-old Model-T on a 3,000-mile journey from the Atlantic Ocean to the Pacific Coast.

The book is as much a contemplation of early-20th century American life as it is a fond farewell to the automotive age.  Can the car still be the vehicle of freedom and discovery, when we’re no longer in command? Or will we finally be able to fully appreciate the scenery rushing past?

Accompanied by Michael Alan Ross’ evocative photography, author Tom Cotter stops in small towns, meets local people and hears their stories about cars, travel, and life. Cotter and Ross also explore back roads adjacent to his main route, the Lincoln Highway—the first transcontinental road.

Significant cross-country runs, such as those by speed-record setter Cannonball Baker, and literary adventurers such as Jack Kerourac, John Steinbeck and Bill Bryson are considered in light of the driverless future. Cotter also drives some of the same roads that a young Edsel Ford traveled in his father’s Model T upon high school graduation in 1917.

In addition to the central road trip, Cotter also visits interesting automotive and transport museums as well as “keepers of the flame” such as Model-T clubs, mechanics, junkyards and collectors across the country.

He also records the numerous trials and tribulations in keeping a 100-year-old car operating on a 3,000-mile journey, something the driverless car of the future is unlikely to encounter.

Join Cotter on his "slow drive across a fast country." You'll be glad you did.
 

Driverless cars are on the horizon, but before the world falls asleep in the driver’s seat, let’s take a look back down the road from whence we have come. Ford Model-T Coast-to-Coast, documents the...


Marketing Plan

Campaign Focus:
 
Automotive writer Tom Cotter undertakes a coast-to-coast road trip in an ancient Ford Model T. As the world embraces self-driving cars, what it’s like to drive cross-country in the first mass-produced car?
 
Key Selling Points:

  • Cotter is a top-selling Motorbooks author whose Barn Find books have tallied sales in excess of 100,000 units.
  • Cotter is the “Barn Find Hunter” for an ongoing web-based series sponsored by Hagerty Insurance. These episodes range from 100,000 views for more recent episodes to 800,000 views for early episodes.
  • Road trips are an ever-popular topic with car enthusiasts.

 
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Mainstream Men’s interest outlets early
 
 Pre-publication:
 
Pre-publication campaign to build anticipation of the reveal including:

  • Pre-order initiative already underway
  • Facebook page created and updated during the road trip itself
  • Pre-coverage from several outlets along the route has been secured

 
Trade:

  • Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

 
Retail:

  • Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

  • Outreach to top automotive and muscle car blogs: Dean’s Garage, Just a Car Guy, Automoblog, Muscle Car Club
  • Partnerships with key Car clubs

 
Publicity/Media:

  • Early review copies to: Men’s Journal, GQ, Playboy, Maxim, Esquire, Road & Track, Autoweek, Hagertys, Hemmings
  • Review copy and photo gallery push to top automotive sites: Automoblog, Muscle Car Review, Car Collector, Motor Trend, Edmunds, Petrolicious, Muscle Car Society, Muscle Car Scene
  • Review copy push to top national automotive newspapers: Chicago Tribune, Los Angeles Times, Detroit Free Press, Virginian Pilot

Campaign Focus:
 
Automotive writer Tom Cotter undertakes a coast-to-coast road trip in an ancient Ford Model T. As the world embraces self-driving cars, what it’s like to drive cross-country in the...


Available Editions

EDITION Other Format
ISBN 9780760359464
PRICE US$35.00 (USD)
PAGES 224

Average rating from 2 members


Featured Reviews

Interestingly, I attended a car show earlier today where I got to look at some model T's, then I came home and looked through my copy of Ford Model T Coast to Coast A Slow Drive across a Fast Country.

The book is about a great 3,000-mile road trip, from coast-to-coast, in an ancient Ford Model T. And, the trip is a great look-see at some fantastic museums like the Studebaker National Museum in South Bend. There's also info on Model T clubs and collectors.

The book is filled with some awesome images and details by authorTom Cotter.

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I really enjoyed this armchair travel across the US in a Model T Along an Historic Route, The Lincoln Highway. The author provides historical background on the car and the road. Along the way they take the time to meet fellow car lovers and visit important automobile sites. The author does a very job of taking you along on the ride. Despite some problems along the way there is a lot of humor. The photographs accompanying the book are wonderful and really capture the people and the places. This book will make a great gift. Enjoy the road trip.

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