Good Money: Understand your choices. Boost your financial wellbeing.
20 thought-provoking lessons
by Nathalie Spencer
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Pub Date 11 Oct 2018 | Archive Date 9 Oct 2018
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
Using a unique, visual approach, Nathalie Spencer uncovers the science behind how we think about, use and manage money to guide you to a wiser and more enjoyable relationship with your finances.
From examining how cashless transactions affect our spending and decoding the principles of why a bargain draws you in, through to exposing what it really means to be an effective forecaster, Good Money reveals how you can be motivated to be better with money and provides you with essential tools to boost your financial well-being.
At BUILD+BECOME we believe in building knowledge that helps you navigate your world.Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think.
Create your library of knowledge. Find out about other BUILD+BECOME titles at the BUILD+BECOME Amazon store, and follow us at buildbecome.com @buildbecome
Marketing Plan
Key Selling Points:
- 20 essential lessons that matter most today
- Graphics illustrations and high-end design brings the subject into a visual learning experience
- Nathalie Spencer is a regular Behavioural economics expert for international and national press and BBC Radio. She has previously chaired a series of talks at the Royal Society of Arts on behaviour, economics and culture trends.
Key Campaign Activity
Publicity focus on pop culture outlets and reviewers
Target traditional trade outlets
Use author contacts in the US
Trade:
- Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.
Consumer:
- Outreach to top pop culture reviewers and outlet
- GoodReads Giveaway run in September
Publicity/Media:
- Targeted pitches closer to pub date for the 4 Spring releases to pop culture reviewer, outlets and bloggers including: Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
- Pitch to general media interested in personal financing: Christine Dunn at Boston.com, Michael Berg at Newsmax, Samantha Christmann at The Buffalo News, Teresa Dixon Murray at The Plain Dealer, Tara Siegel Bernard at The New York Times, Forbes, CNNMoney, the Penny Hoarder, Fortune Online, MSN Money, The Simple Dollar, Money Talk News
- Pitch to blogs/podcasts/youtubers focused on budgeting and personal financing: Bargain Briana, Afford Anything, Bargain Babe, Living Richly on a Budget, Fortune Favors the Bold Podcast, Bad with Money podcast, Planet Money-NPR, Do It On A Dime Youtube, Budget Girl youtube.
Available Editions
| EDITION | Other Format |
| ISBN | 9781781317570 |
| PRICE | US$16.99 (USD) |
| PAGES | 160 |
Featured Reviews
Mohammad A, Educator
This is one of the simplest and most useful book I have read on personal finance. The author sticks to the most pertinent topics, and provides just enough details so that readers can decide what actions they should take. In addition the graphics provide a handy way to review key takeaways.
Educator 317339
The gifted high schoolers that I teach would benefit greatly from this book. They are hungry for real-world knowledge, which this book explains in a very readable way. It goes beyond the basics to consider additional factors, such as the impacts of a longer commute after buying a house further away from work, and how things like fines and fees influence our behavior. Even though I already knew some of what was in this book, I enjoyed reading it, especially the studies of behavior!
Laura D, Reviewer
This is an informative guide on how to boost your own financial health. it is full of simple and easy to follow directions and is perfect for people who are starting from scratch in terms of taking control of their finances and those with a bit of knowledge.
Cristie U, Book Trade Professional
Great advice for those of us that struggle with financial decisions and planning. The advice was easy to follow. Highly recommend!
Dora Archie O, Reviewer
A simple and practical book on personal finance and one that every reader would enjoy.
Thank you Netgalley for the eARC, personally, I enjoyed the insight on friction and how when spending money's made easy say by electronic transactions, then it becomes difficult to keep track of finances.
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