How To Build Brick Airplanes
Detailed LEGO Designs for Jets, Bombers, and Warbirds
by Peter Blackert
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Pub Date 9 Oct 2018 | Archive Date 14 Nov 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
Grab some bricks, because it's time to get building! How to Build Brick Airplanes is loaded with clear, easy-to-follow designs for creating contemporary and classic jets, warbirds, bombers, and more using nothing more than bricks found in many common LEGO sets. More than just simple, generic recreations, the planes here are all scale models of their real-world counterparts.
How to Build Brick Airplanes opens with simpler designs, before working up to more detailed builds. This vivid, user-friendly, and fun title is sure to bring hours of joy and airborne wonder to LEGO fans across the globe, whether you're an aviation enthusiast, LEGO lover, or looking for a project to share with little ones of your own.
LEGO is the world's #1 toy company. The adults who grew up building LEGO City and Spaceports are now passing their old sets on to their children—and a new generation of LEGO builders has emerged, along with a rabid online community and celebrated custom builders.
Marketing Plan
Key Selling Points:
- Lego is the world’s top-selling toy manufacturer, recently overtaking Mattel with $4 billion revenue in 2015.
- The author’s first book, How to Build Brick Cars, has sold six co-editions and is highly reviewed on Amazon and other retail outlets.
- The author is a LEGO master builder
Key Campaign Activity
Review copy push to brick enthusiasts, geek media, and aviation media
Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:
- Early advance giveaway with key brick communities on Facebook
- Early advance giveaway with one of our aviation partnerships
- Early advance giveaway with key geek media
Trade:
- Review copy push to: School Library Journal, Publishers Weekly, Shelf Awareness, Booklist
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Use Blackert’s connections to the brick community. Make sure to plan for international media contact shipping.
- Goodreads Giveaways in September.
Publicity/Media:
- Early review copies to aviation media: Air Force Magazine, Air & Space, Aviation History, Aviation Today, Aviation Week
- Review copy push to top brick enthusiast outlets: Blocks Magazine, Brick Journal, The Brick Fan, Brick Shelf, Brick set, The Brick Blogger
- Review copy push to Youth media: Boys’ Life, Teen Ink, National Geographic, Kidsville News
- Review copy push to Geek media: Agents of Geek, All Geek to Me, Geek Lifestyle Examiner, Geek Magazine, Geek out!, Geek Culture, The Pop Geek, Geek and Sundry
Available Editions
| EDITION | Other Format |
| ISBN | 9780760361641 |
| PRICE | US$24.99 (USD) |
| PAGES | 192 |
Featured Reviews
Denice L, Reviewer
My nieces, nephews and grandchildren each picked a different airplane from this book and spent the weekend building them. It was a great adventure watching them visualize and build the scale model of each of their choices. They are all different ages and skill levels so it was a real test of the instructions and author's dedication to his craft. Everyone enjoyed the book. They've already chosen their next challenges!
Glen B, Reviewer
This is a great book, featuring instructions for three levels of LEGO building expertise. Small and easy to builds, more complex builds and real challenging builds. The easy and medium builds are easy to put together from most LEGOs you may have lying around. My son had a couple of disassembled Star War builds in his LEGO box and I was able to do a couple of the simple and medium builds without a problem.
Being older, I loved the more challenging builds. The SR-71 Blackbird and the P-38 Lightning were my favorite builds. The pages included step by step instructions, where each piece goes and how modules of varying pieces are placed and how to connect to the larger frame work and onward until the completed aircraft creation.
The book includes the list of and number of pieces needed in the appendix, plus where to order what you need (bricklink). Purchase and enjoy the grand adventure of gathering and assembling some of these aircraft on your own.
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