Campaign Focus: •            Addresses the growing concern of parents about their childrens’ well-being and safety in a sexualized culture, and provides concrete guidance on how to speak with children. •            Features the author’s framework of “the 7-Point Compass” to help parents and children keep on track amidst all the influences around them, and provides parents with sample "dialogues" to use with their children to foster better communication.   Key Campaign Activity •            Pitch author for television, radio, online and magazine interviews •            Long lead outreach to parenting, women’s and lifestyle media    Pre-publication: •            Long lead media outreach targeting parenting, women’s and lifestyle media •            Pre-order promotion on author’s social platforms •            Press release •            Finished book mailing to top mommy bloggers and industry influencers   Trade: •            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews •            Pitch for Publishers Weekly Call for Info: Parenting Titles   Consumer: •            Consider promoted ad campaign for Facebook and Instagram •            Goodreads giveaway   Publicity/Media: •            Magazines: Real Simple, Good Housekeeping, Woman’s Day, Parade, Women’s World, Health, Women’s Health, Shape, First for Women, redbook, Women & Health, Time, Newsweek, Cosmopolitan, Parents, Family Circle, Fit Pregnancy and Baby, Prevention, Everyday Health •            Online: all online editors for magazines above, Well + Good, MindBodyGreen, The Bump, Babble, Bustle, Buzzfeed, Café Mom, Feministing, Mommyish •            TV and Radio: The Doctors, Dr. Oz, The Doctors Radio, NPR Health, Talk Healthy Today