Product Management: Mastering the Product Role

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Pub Date 28 Apr 2019 | Archive Date 3 Sep 2019

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Description

In a new series, Asomi Ithia provides a pragmatic approach to the range of activities required to create, deliver and manage products.

In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts. He provides guidance for being an effective product person, developing your talent, working with stakeholders and making product management work in mid-to-large organisations. The book also covers thoughts on the future of product management and provides tools for professionals working on product initiatives.

With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from over 50 interviews.

In a new series, Asomi Ithia provides a pragmatic approach to the range of activities required to create, deliver and manage products.

In Mastering the Product Role, Asomi describes the various...


A Note From the Publisher

Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses. He has worked across all stages of the product lifecycle using a range of techniques to understand customer needs, deliver and manage products.

Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses. He has worked across all stages of the product lifecycle using a range of...


Available Editions

EDITION Ebook
ISBN 9781838599225
PRICE US$3.99 (USD)
PAGES 200

Average rating from 1 member


Featured Reviews

Straight talking and no hype, this book was a grounded approach to product management. I learned a few new things, and will be investigating further some of the ideas presented. I appreciated that there was a solid basis of concepts to get to grips with, and it gave me a lot to think about.

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