
This is Big
How the Founder of Weight Watchers Changed the World (and Me)
by Marisa Meltzer
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Pub Date 30 Apr 2020 | Archive Date 13 Jun 2020
Random House UK, Vintage Publishing | Chatto & Windus
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Description
Marisa Meltzer was put on her first diet aged five: it was the beginning of a fraught relationship with food.
Jean Nidetch was a housewife from Queens who defiantly lost 70 pounds after she was mistaken for being pregnant. Taking everything she learned from this experience, in 1963 she founded Weight Watchers, a company that has shaped decades of diet culture.
When Marisa reads Jean’s obituary, she feels a moment of intense connection. Curious about the woman and her legacy, she signs up for a year of Weight Watchers; counting points, weighing in and listening to her fellow members struggle with their bodies.
This is Big is a biography of an idiosyncratic entrepreneur whose impact is still felt strongly today. It is a history of dieting and body politics for anyone who has agonised over their weight or defiantly tried not to do so. And it is Marisa’s funny and thoughtful journey towards a different way to live in the world.
Available Editions
EDITION | Other Format |
ISBN | 9781784742393 |
PRICE | £14.99 (GBP) |
PAGES | 304 |
Featured Reviews

As a woman who struggles with a complicated relationship with food and exercise I was drawn to this book and interested to find out about Jean Nidetch, the founder of Weight Watchers. I had no idea about her life- I really thought she was going to turn out to be a thin perfectionist who found a way to exploit people desperate for hope and help, taking their money in return for false promises. I was pleasantly surprised to find out about her past struggles and how she used her own personal experience to help others. She was one of the original before and after miracles, loosing the weight and also managing to keep it off for the rest of her life. Meltzer interweaves her own journey with weight and her experience joining Weight Watchers with Jean’s story- one chapter for each- making it a perfect balance of the past and present.
Meltzer brings up so many issues that we all silently grapple with and shows that they are universal- how our parents affect our relationship with food, body positivity and body neutrality, attempting to live up to society's high beauty standards, how we are taught that 'fat' is something that we should be ashamed of. She shrewdly observes that even in the 21st century, society still has problems with food - women say they are following a “clean eating plan" which is a thinly veiled attempt at hiding a real eating disorder, such as orthorexia. Or they say they are cutting out gluten, sugar, alcohol in the name of wellness. Bodies are not allowed to just exist- they must fit the mould shaped by society and this attempt to change our bodies can become a life long obsession.
I really loved this book and will definitely be reading more by Meltzer.
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