"Terrifically readable, as compelling as the many successful stories and stories of success it tells." - Brian Boyd, author of On the Origin of Stories

"A master storyteller on the story of stories. Frank Rose deconstructs them expertly—how they make us pay attention, how they move us, and why we remember them. His eloquent toolkit will help us make our own stories more effective and avoid being buffeted by the strange modern sea of digital stories that surrounds us." - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy

"Frank Rose’s fascinating new book is an essential companion for our age—when narratives, no matter how incredible, produce real-world outcomes that defy all reason. The Sea We Swim In takes us systematically through the elements that create compelling stories and offers a practical guide both to creating powerful tales and to resisting the pull of the most dangerous." - Rita McGrath, author of Seeing Around Corners and The End of Competitive Advantage

"If you want to connect with customers—that is to say, with the audience for the experience you’ve created—Frank Rose shows not only that you have to think narratively, but how to go about it, element by element. And he wonderfully exemplifies his ideas, for his stories about storytelling are superbly written and expertly woven together. Read this book to be immersed in the sea of storytelling that’s so crucial to business success today." - B. Joseph Pine II, coauthor of The Experience Economy and Authenticity

"What a delightful read and a novel contribution. The Sea We Swim In is an essential master class in how to think about that next pitch you need to make, letter you want to write, speech you have to deliver, or anything else you hope will be persuasive. The right story can open up a person’s heart and change their mind far more effectively than an argument or set of data—and Frank Rose explains it all beautifully." - Daniel J. Levitin, best-selling author of This Is Your Brain on Music and The Organized Mind