Big Ideas… for Small Businesses

Small businesses can think big... here's how.

Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then Big Ideas... for Small Businesses could be the “lightbulb moment” you’ve been waiting for....

Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. Some of the big ideas that you will discover:

Why the “Dragons” hate lifestyle businesses, and why you should love them.

How almost anyone could become a millionaire in their lifetime, given just £200 a month.

Why John blames Richard Branson for his early failures.

How to get clarity on your business strategy, and bring that into your daily routine.

How to sell a dozen eggs for over £500.

The one thing that truly transformed John’s business.

How to find, hire, (and fire!) your first employee.

Why every Luke Skywalker needs a Yoda.

Exactly how he made over £100k from one marketing campaign.

The five magic ingredients for success in almost any given field.

John Lamerton is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

John Lamerton is a self-confessed "lazy" entrepreneur and investor.

He doesn't like working harder than he needs to, yet he used to work 100+ hours per week, and saw pulling all-nighters as a badge of honour - something to be proud of.

His lightbulb moment came whilst sat in an MOT garage just after the birth of his first child, when he realised that the business he was building may well give him a huge pile of cash, but it wouldn't give him the LIFESTYLE that he truly wanted - to be there to see his kids growing up.

John went home that day, and tore down his empire. He stood on the ruins of the massive corporation he was building, and laid the foundations for what would come to define him - as a builder of "Ambitious Lifestyle Businesses".

True to this "lifestyle business" ambitions, John massively reduced the hours he was working, from more than a hundred per week, to around twenty per week. And yet, by applying the principles that John talks about in his book "Big Ideas... for Small Businesses", he saw his income RISE despite working less hours.

Now a reformed "ex-hustler", John mentors other small business owners, teaching them how to grow their businesses - get more customers, and make more money - WITHOUT working harder.

A harsh critic of many of the so-called "gurus" who claim to have the holy grail to business growth (which is usually either "work harder than everyone else", "copy my 147-step funnel" or "send me another $497 and I'll tell you the secret"), John likes to talk in no-nonsense plain English.

He also keeps things nice and simple. Most small business owners don't need a 147-step marketing funnel, or a 15-page ebook as lead bait. What they DO need are a handful of simple, practical tools and tactics that they can easily and regularly deploy whenever they need new business.

John gives them that in spades - "Big Ideas... for Small Businesses" has more than 100 of those takeaways - simple practical things that the average small business owner can put into practice within minutes of reading the book, and which when done regularly, will see tremendous growth in the sales figures.

John currently owns a number of small businesses, mainly in the Sports Betting and Property sectors, and spends most of his time mentoring other ambitious lifestyle business owners. He still refuses to work more than 25 hours per week.

His three passions in life are Family, Fun, and Travel - and he's designed every single one of his businesses around them. He'd love to show you how to do the same.