Branding Democrats
A Top-to-Bottom Reimagining of Campaign Strategies
by Ken Weber and Daryl Weber
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Pub Date 13 Sep 2022 | Archive Date 20 Oct 2022
Amplify Publishing Group | RealClear Publishing
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Description
DEMOCRATS, STOP WHINING AND START WINNING!
The Democratic Party’s brand is broken. For decades, Democrats have allowed Republicans to set the narrative and the consequences have been dire. From George W. Bush’s economic failures to an impeached incumbent in 2020, Republicans are still winning in the face of massive political missteps. This is inexcusable. Things fundamentally must change—and the stakes couldn’t be higher.
Branding Democrats offers Democrats a way forward: to build a stronger—and smarter—brand that works in the volatile political climate today. Using real world examples from past campaigns and years of branding expertise, Ken and Daryl Weber lay out a blueprint for taking the Democratic Party’s brand from nonexistent to a consistent message that resonates with voters.
The need could not be more urgent. Our democracy is at stake. Let’s build the new Democratic brand, together.
Advance Praise
“Branding Democrats combines serious branding expertise with a new political perspective. Too often insider ‘experts’ repeat the same old mistakes; this book gives us a concise and practical road map for fresh, smarter, and likely more effective approaches toward winning elections.”—Congressman Mark Pocan (D-WI)
“This highly accessible book brings a much-needed, long-term perspective to the problem of Democrats’ fuzzy and often unattractive public image. The core idea, to build a strong brand that helps all Democratic candidates, deserves to be heard by a wide audience.”—Aaron Ahuvia, Professor of Marketing, University of Michigan–Dearborn and author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are
“Democrats have ignored branding principles, and the country is paying the price. This is an important —crucial, in fact—and timely guide for Democratic candidates, party leaders, activists, and operatives.”—Les Francis, former Executive Director of both the DNC and DCCC
“Branding Democrats is the urgently needed new playbook for how Democrats can focus on building the party’s brand for the long term. It should be required reading for anyone in Democratic politics.”—State Senator Elijah Reichlin-Melnick (D-NY)
Available Editions
| EDITION | Hardcover |
| ISBN | 9781637554715 |
| PRICE | US$24.95 (USD) |
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