Crossover Creativity
Real-life stories about where creativity comes from
by Dave Trott
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Pub Date 7 Feb 2023 | Archive Date 8 Aug 2023
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Description
Ideas don’t come from nothing.
They come from what is already inside people’s brains.
And so it’s not true to say that people have ideas.
In fact, ideas have people.
The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you.
In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world.
Available Editions
| EDITION | Other Format |
| ISBN | 9780857199881 |
| PRICE | US$19.99 (USD) |
| PAGES | 260 |
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