Logos that Last

A great book about the usage and importance of great branding and logos. You definitely find a lot of help and inspiration, i know I did!

Wow, this is a gorgeous book! So impressed by the simplicity yet quality of instruction around branding logos, badges, and icons. The case studies at the end are plentiful and beautifully illustrate the concepts shared in the first part of the book. Highly recommend for anyone: someone just starting out in graphic design or even for experienced graphic designers as it is sure to inspire you to up the quality of your work! Well done — a beautiful reference AND coffee table worthy book!

While I am not a designer, I really enjoyed this book. It was visually pleasing and I think would be one that would be nice to hold and look through in a physical format. (I read an ARC e-book).

I enjoyed learning about his design process, and I think elements of it and how he communicates to customers are more universal then just design. He does a really good job of making concrete suggestions as well around branding. He makes some concrete suggestions that gave me some 'aha' moments - like how to create a logo as a combination of one or more nouns by looking at the similarities in angles (so areas where one could flow into the other). This among other suggestions was totally obvious now that I hear it but I never would have thought about it this explicitly.

I like how he uses examples as well for how he iterates between versions - its cool to see the final version and then how he got there. Without this its hard to imagine how a work in progress gets so polished.

I enjoyed the suggestions around presenting his designed and getting feedback from the client as well. Its clear he is both an expert and also a good teacher. The suggestions from this section are the little things that would be obvious to someone who has worked in this area for a while but for someone who is new they wouldn't have this process.

The book moves between high level examples of his work, iterative examples (ie how he got there), and concrete specific design suggestions. Its a good balanace of all three I think.

Overall I was really glad I picked this one up.

I really loved this book. As a marketing professional and designer, I was really intrigued by the case studies. I want to do my own negative space alphabet now. I appreciated all the thoughtful designs. I will say there is a lot of mentions of religion/ faith.

I teach a course that has a partial focus on non-literary texts including advertisements and other “commercial” texts such as websites, billboards, packaging, etc. Logos are obviously an important component of such texts, and I appreciated this book provided not just a description of the factors that should be considered when developing a logo but also an analysis/study of a number of logos. While logos are only one component of non-literary texts such as advertisements, they are an important one, and I see this book as a valuable resource to help orient students to the factors that are considered when developing a successful logo—and articulating how visual choices shape meaning.