Bulletproof Your Ideas

Take your ideas and make them invincible.

People will be looking for any reason to shoot your idea down. Developing an idea that fails to launch takes as much energy and effort as one that succeeds. The key difference lies in how that idea is evaluated, presented, and sold.

In engineering, many great ideas never progress beyond departmental discussions or become stalled in middle management. Mastering the art of packaging and selling your ideas requires a deep understanding of human behavior. The methods in this book will equip you with the skills you need to:

• Evaluate the true, objective worth of an idea, defining what makes a good idea.
• Understand your audience’s needs and motivations, and learn how to appeal to various technical levels of understanding.
• Quickly and effectively build credibility at all levels of experience, from entry-level to seasoned professional.
• Assemble an army of supporters in your organization, ensuring you know the answer before you even ask the question.
• Create powerful presentations that are clear, concise, and confident.
• Effectively handle questions and feedback, particularly from those who lack your technical background.

If that sounds good to you, this book gives you an unbeatable edge. Through practical, step-by-step guidance, learn how to ‘bulletproof’ your ideas and arm yourself with the necessary skills for success.

About the Author:

Michael Seely, a licensed engineer, began his career in an entry-level role and progressed to building and directing successful engineering teams. Having worked in both large companies and startups, he now focuses on consulting and guiding others to career success.