Imposters on the Zoom!
Your 90 day, step-by-step plan to skyrocket sales leads and overcome the imposter syndrome stifling your B2B marketing and sales results
by John Buie, Jason Hagerman
This title was previously available on NetGalley and is now archived.
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Pub Date 15 Apr 2024 | Archive Date 23 Jul 2024
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Description
A practical guide to generating sales leads for marketing managers, sales leaders, owners & operators of B2B companies.
With this book in your hands, you’ll:
- Generate more inbound sales leads yourself (marketers).
- Generate more revenue with in-house resources (owners, managers).
- Direct and audit your staff and 3rd party agencies better (owners, managers).
Overcome imposter syndrome. Master B2B lead generation in any niche. Grow your business or career 10X
Imposter syndrome is crippling your success. Even if you don’t feel like the imposter.
This is the first book to help owners, managers, and employees in B2B overcome imposter syndrome while setting new records for sales lead generation every month. Don’t let your competitors use this strategy before you.
Use this book to capture customers from your competitors, engage with AI more intelligently than them, and consistently attract more new, hot leads. Learn how to build evergreen lead-generating assets. Discover how to nurture new leads at scale in less than an hour a week. See exactly how to build paid ad campaigns that capture new lifelong customers. Uncover a low-cost, infinitely powerful tech stack to support your lead generation efforts. Make managing staff 900% easier (approximately).
Do impressive work and be proud of it.
Ignore this book and enjoy the status quo. But be warned. Your competitors will consume you. Your colleagues will progress in their careers while you stagnate.
This book includes templates, guides, examples, and step-by-step walkthroughs. All you have to do is follow along and overcome the biggest challenges to your or your team’s success.
Owners, directors, learn how to manage and evaluate the work your marketing team creates as they follow the steps on these pages. Watch your profits soar.
Sales managers, get straightforward steps to follow and create lead-generating assets that warm up your prospects and bring your team more sales leads than ever before. Make more commission this quarter than last year.
Marketing pros, follow the templates in this book to make the most effective lead generating assets your employer has ever seen. Make yourself invaluable to the business and score the pay raise you deserve.
This book features the only step-by-step strategy B2Bs need to follow for sustained sales lead growth, revenue growth, and market ownership.
Generate a wave of revenue growth tomorrow, a surge next month, and a tsunami over the next 10 years.
Aside from learning exactly what to do, with specific guidelines based on your role in the business, you’ll also learn about:
1. Overcoming imposter syndrome by overcoming your ideas about uniqueness.
2. Doing more with fewer staff.
3. The mistakes brands from budding to behemoth make, and positioning yours smarter.
4. Finding creative, engaging, and unique angles to speak to the humans behind B2B.
5. Selling to and working with marketers, sales professionals, and owners.
6. Training and developing staff with less effort, a gentle learning curve, and awesome outcomes.
7. Finding and winning specific windows of opportunity when your prospect is in an elevated buying mindset.
8. Evergreen content and why it’s critical in B2B.
9. Communicating with developers and designers.
10. Using AI to build remarkably deep buyer personas
11. Focusing your energy on selling more behavior-changing products.
12. Leaning on your brand story to motivate GenZ and attract talent.
You can start using this book today, and put yourself on the path the future you want.
Advance Praise
"The book is an extensive guidebook on overcoming imposter syndrome working in the B2B industry. The book helps readers to face the ongoing challenges that B2B workers face in generating new and organic leads for sales, and through the techniques and challenges discussed in this book, readers should be able to generate more sales leads through a natural and evergreen system.
The authors did a remarkable job of crafting a straightforward yet entertaining guide for readers in the B2B market. The freestyle nature of the book which the authors establish early on, allowing readers to skip chapters and go to the sections of the book that best suit them, allowed this to be a truly interactive reading experience which gives readers the chance to fully engage with the exercises and guidance the authors established in the book. The personable way the authors wrote this book too is so great to read, as it allows readers to feel connected to the authors and their own experiences, and to identify with the types of workers the authors explored throughout the book.
This is the perfect read for those who enjoy non-fiction books. Specifically, this was the much-needed book in the life of the reader who enjoys business and money/career driven books. The way the authors were able to identify specific types of workers and the specific types of issues that they face, such as Claire the Creator, who works daily to create lead-generating materials for clients, allowed the reader to truly pick and follow a path that felt right to them and their own experiences in this field. If you haven't yet, be sure to grab your own copy of this special guide and business-related book today if you haven't done so already.
- Christina Avina, Pacific Book Review
Buie and Hagerman's book is not merely a theoretical discourse on imposter syndrome; it is a practical roadmap for navigating the challenges of B2B marketing while conquering self-doubt. The authors skillfully blend insightful strategies for generating sales leads with empowering techniques for combating imposter syndrome, creating a holistic approach to professional development.
One of the book's most compelling features is its interactive format, which allows readers to navigate chapters according to their individual needs and preferences. This freestyle approach fosters a truly engaging reading experience, enabling readers to immerse themselves in the exercises and guidance tailored to their specific circumstances. Moreover, the authors' personable writing style establishes a genuine connection with readers, making it easy to relate to their experiences and insights.
- Dylan Kinloch, GoodReads
Available Editions
| ISBN | 9781738356706 |
| PRICE | US$4.99 (USD) |
| PAGES | 253 |
