Little Giant

The Story of Aruba's Surf Shop and the Rebels Who Built It

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Pub Date 13 Aug 2024 | Archive Date 5 Aug 2024

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Description

Ever dream of quitting the rat race to chase your passion?

Meet David Putnam and Yair Lichtenstein, college buddies who ditched promising careers to open a tiny surf shop on the Caribbean shores of Aruba. In Little Giant, author Marcia Heath vividly recounts how the two trailblazers defied the odds to transform Bula Surf Shop into a thriving iconic brand...all while keeping their entrepreneurial passion (and friendship) alive.

The world separates doers from dreamers. This book celebrates the rare few who are both.

Masterfully blending memoir, biography, and compelling insights, Heath reveals how David and Yair's courageous choices inspired her own journey from burnt-out baby boomer to finding her true calling as a writer. It’s just one of the revelations you'll discover in this captivating true story about the power of pursuing your dreams and seeking success on your own terms.

  • *  Discover how the two friends turned their passion for ocean sports into a profitable reality
  • *  Find motivation and hope in each wipeout and every wave of their success
  • *  Get a rare glimpse of an idyllic Caribbean lifestyle through 50 full-color photos
  • *  Gain uplifting new perspectives for your own journey

Whether you’re ready to take a bold leap or dreaming of one, Little Giant invites you to relax, reset, and pursue whatever’s been knocking at the door of your heart.

Ever dream of quitting the rat race to chase your passion?

Meet David Putnam and Yair Lichtenstein, college buddies who ditched promising careers to open a tiny surf shop on the Caribbean shores of...


Advance Praise

“A refreshing break from typical success stories...this beautiful book is filled with unexpected insights about living adventurously and on your own terms.” William Parkhurst, Bestselling Author of True Detectives and Media Coach for CEOs and Pulitzer Prize Winners

“I was utterly surprised and captivated by this book. I had expected a straightforward story about two young friends opening a successful retail business. Instead, the author layers together moving interviews of the two cofounders with fascinating quotes from authors, artists, philosophers, and psychologists. The result is an inspiring guide to composing a meaningful life by following your passions and nurturing friendships.” Betsey Feeley, Former Coordinator of the Literature Award Program at the American Academy of Arts and Letters

“You don’t have to surf to love this book. The author weaves her own path, insight, and knowledge into the story. Who hasn’t been frustrated in life? Had a dream? This book brought tears to my eyes.” Tish Manning, Teacher

"Little Giant offers wisdom on business and friendship from an improbable venture on the Caribbean island of Aruba." Murray Carpenter, Maine journalist and author of Caffeinated

"This compelling exploration solves the mystery of how to thrive through intense difficult waves. The inquisitive author interweaves oral histories as well as psychological studies to enliven our understanding of our own dreams, life, and work." Elizabeth Garber, author of Sailing at the Edge of Disaster

"The characters and their stories moved and delighted me, and the book itself is gorgeous." Shelley Sperry, author of What's the Big Idea?

“A refreshing break from typical success stories...this beautiful book is filled with unexpected insights about living adventurously and on your own terms.” William Parkhurst, Bestselling Author of ...


Available Editions

ISBN 9798989720606
PRICE US$9.95 (USD)

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Average rating from 6 members


Featured Reviews

Little Giant is Marcia Heath's debut book. It is about two friends who left their corporate jobs behind and created Bula Surf Shop in Aruba. Little Giant: The Story of Aruba's Surf Shop and the Rebels Who Built It is a unique book. It is about the owners, David and Yair, their lives and friendship; about creating a new business and about the culture in Aruba.

Bula Surf Shop has now had their 20th anniversary. David and Yair had no experience in retail. They have made a lot of good choices and have stayed true to themselves.

I was not sure how many pages Little Giant was when I was considering reading the advance read copy. It was definitely longer than I had anticipated. The ebook is 289 pages. Lots of beautiful pictures.

I found Little Giant to be very enjoyable and was very "balanced" with its writing.

I don't see this book on GoodReads and the link provided is the request to the GoodReads librarians to add this book to their database. I'll add this review to GoodReads once it has been added to the library.

Many thanks to NetGalley and the L'il Knob Press for approving my request to read Little Giant in exchange for an honest review. Publication date listed on NetGalley is Jul 9, 2024; on the book website is Aug 13, 2024. Website is littlegiantbook.com

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ARC by NetGalley

This book is an ode to David and Yair's friendship. Together they opened up a little surf shop on Aruba. Having no background in business or retail, they start from scratch and learn by making mistakes, together. They refused to conform to typical business strategies such as marketing and franchising, and instead chose to stay true to themselves and focused on connecting with the local community.

It's a fun and easy read, the story is well-paced, and contains short interviews and pictures of Bula and its people. I enjoyed the variety and depth of it.

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An intriguing true story of how two college friends built Bula Surf Shop into a bustling iconic brand. Fascinating!

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