The 10-Second Customer Journey
The CXO’s playbook for growing and retaining customers in a digital world
by Todd Unger
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Pub Date 11 Jun 2024 | Archive Date 13 Aug 2024
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Description
You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.
The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.)
However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve.
Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.
Why You Should Read This Book:
- Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king.
- Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly.
- Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers.
Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
Advance Praise
Having led customer experience and overseen this critical business function, I have personally experienced the struggle of making an abstract topic concrete in different organizations. Todd turns decades of experience into practical advice with actionable approaches that anyone can understand. Finally! - Jeffrey J. Jones II, President and Chief Executive Officer of H&R Block, Former President Global Ride Sharing of Uber, Former Chief Marketing Officer of Target
In The 10-Second Customer Journey, Todd distills more than 30 years of marketing and digital experience into an actionable roadmap for driving growth in today’s marketplace. More importantly, this book shows how seemingly unrelated parts of a career accumulate and layer on top of one another, until one day, they come together in a way that’s perfect for the times. This is an excellent guide to modern-day marketing and customer experience and the role of the Chief Experience Officer in driving the future. - James Reed, Chairman and Chief Executive Officer of Reed and Author of Life’s Work, The 7-Second CV, and Why You?
Available Editions
| EDITION | Other Format |
| ISBN | 9781788605038 |
| PRICE | £16.99 (GBP) |
| PAGES | 184 |
