What makes a great-tasting tomato? Why do scarred greengages taste better? Is ‘eating local’ everything it’s cracked up to be?

The first bite of a perfectly ripe peach can be truly transformative – a joyful experience that stays with you forever. But, as Franco Fubini came to realise, flavour is a signifier of so much more than nostalgia. It has the power to change the way we grow, shop and eat – transforming the planet as well our palates.

From the citrus groves of Sicily to a knock-out taco in Mexico City, this is the story of how Franco’s pursuit of flavour led him on a journey to understand how this incredibly simple desire can lead to radical change. Having spent over two decades as the founder of Natoora, sourcing amazing flavour for some of the best kitchens and most demanding chefs in the world, Franco brings together his intimate experience of the supply chain in a book that shines a light on how flavour has dropped off our plates and how we can get it back.

Through flavour, a better future of food suddenly becomes possible: one in which we are not only closer to nature and to the people who grow our food, but where we are also actively building seasonal diversity back into our diets, putting nutritious food on our plates and restoring the health of our soils.

Franco Fubini offers us a deeply optimistic vision of how we, as consumers, can follow flavour to fix the food system and bring joy to our every meal.